#9 Building Your Art Community: First Steps to Growing an Email List of Buyers

The Artist's Guide to Business

Building Your Art Community: First Steps to Growing an Email List of Buyers

Introduction: Artists, welcome to a practical guide on building an email list to connect with your buyers and fans. Dive into the host’s personal anecdotes from her artistic journey, offering a glimpse into the life and experiences shaping the discussion.

Value of an Email Address:

• For Artists: Learn why every email address is a gateway to potential lifelong fans and customers, and how it can deepen your connection beyond social media.

• For Subscribers: Understand the significance of an email address from a subscriber's perspective and its psychological value, encouraging artists to respect each subscriber.

Effective List Building Strategies:

• Offering Value: Discover ways to provide value to your subscribers, such as giveaways, exclusive content, and special promotions, making their subscription feel worthwhile.

• Creative Partnerships: Explore partnership opportunities with companies and artists to extend your reach and engage new audiences.

• Welcoming Friends and Family: Don’t overlook the potential in your immediate network; inviting friends and family to join your email list can enhance personal connection and feedback.

Welcome Email Series:

• Setting the Tone: Learn the importance of crafting a welcome email series that thanks new subscribers, outlines what to expect, and invites further interaction.

• Personal Touch: Use welcome emails to establish a personal connection, making subscribers feel valued and part of your artistic journey.

Engagement and List Growth:

• Recognizing Lurkers: Understand that not all subscribers will actively engage, but many are silently appreciating and valuing your content.

• Handling Unsubscribes: Learn to view unsubscribes as a natural part of email marketing, focusing on those who remain interested and engaged.

• List Building Events: Utilize live events and shows to gather email addresses, providing an immediate touchpoint for new potential fans.

Closing Thoughts:

• Quality Over Quantity: Emphasize the importance of building deep, meaningful connections with a smaller list rather than chasing large, less engaged audiences.

• Personal Reflections: The episode concludes with the host sharing more personal experiences, emphasizing the value and impact of every individual subscriber in building a vibrant art community.

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