Launch managing like a boss: 4 core roles OBMs play in online launches

The Audacious OBM with Leanne Woff

Hey there, OBMs! This episode is all about launch management, diving deep into the nitty-gritty of that all important launch.

The episode dives into 4 core roles that OBMs play in online launch management: managing the team, coordinating tasks, being the keeper of time, and being the talent whisperer.

Let's unpack these roles:

1. Managing the Team: As an OBM launch manager, you're the quarterback, responsible for a crew of people including copywriters, designers, ads managers, assistants, web developers, and marketers. You'll need to delegate tasks, provide clear briefs, and keep everyone on the same page.

2. Coordinating Tasks: Launching requires a complex dance of many moving parts. You'll be the maestro, ensuring all the tasks are broken down, assigned, and completed on time. This includes pre-launch events, sales pages, social media marketing, customer support, and tech integration.

3. Being the Keeper of Time: Think of yourself as a juggler, keeping all the balls (tasks) in the air and meeting deadlines. You'll create a launch timeline, factoring in dependencies between tasks and ensuring everyone has enough buffer time to avoid a last-minute scramble.

4. Being the Talent Whisperer: Your client, the star of the show, can get stressed during the emotional rollercoaster of a launch. You'll be the calming presence, the voice of reason, and the one to gently guide them through the ups and downs.

Let's dive deeper into each role! Are you ready? Hit play and listen in as Leanne shares her insight into the realm of launch management!