RS328 - Getting Clear on Your Personal Brand Message

Reimagining Success® with Anna Lundberg

Anna argues for the importance of getting clear on your personal brand message. Are you stuck in an endless loop of tweaking your Instagram bio and refining your message, only to find yourself more confused? Discover actionable strategies to define what you want to be known for and why this clarity is crucial for your business success.

Key takeaways:

• The Importance of Clarity: It's essential to understand and clearly define what you want to be known for to effectively communicate with your audience.
• Balancing Clarity and Action: Avoid procrastinating by constantly refining your message; instead, take action and test out your ideas in real-time.
• Defining Core Message: Visualise your core message by asking pivotal questions such as, "What would be the title of your TED Talk or book?"
• Anna’s Example: Anna explains her journey with her brand themes like "Reimagining Success" and "One Step Outside", demonstrating the evolution and focus of her message.
• Practical Steps: Engaging in activities like journalling or mind mapping can help you identify and refine your core message.

Resources mentioned:

• Personal Branding Workshop Series Registration: Sign up here
• The Business Accelerator: Join the waiting list
• Anna’s personal brand website: https://annaselundberg.com/

Want to refine your business model and increase your income without burnout?

Download my free business assessment to pinpoint your biggest opportunities: onestepoutside.com/scorecard.