#52 - Instagram is King: Why Today's Prospective Students Turn Here First w/ Jeremy Tiers from Tudor Collegiate Strategies

Higher Ed Storytelling University

My guest today is Jeremy Tiers, Senior Director of Admissions Services for Tudor Collegiate Strategies. He has helped thousands of college and university admission and marketing professionals become better recruiters, communicators, writers, and leaders through training programs and mentoring over the past nine years.

In this episode, Jeremy shares insights from data his team has collected on which social media platforms students use to research colleges, what type of content they want to see, and strategies for creating authentic and engaging social content.

Key takeaways:

• Instagram is the #1 platform students go to learn about colleges they're interested in, with YouTube and Facebook often second and third.
• Around 25% of students say they didn't look at any college social media pages during their search process.
• Students want authentic, user-generated content showing what daily student life is really like, not overly polished marketing material.
• Top content types students want to see: day in the life videos, dorm life, campus events, popular off-campus spots, classes/clubs, student challenges.
• Comments and engagement metrics matter more than vanity metrics like likes or follows.
• A reality TV style mini-series following different individual students could be highly engaging.
• Try student-created content on the university's channels and their own personal channels - test what resonates.

LinkedIn post Jeremy & John is discussing on the show:
https://www.linkedin.com/posts/jeremytiers_hesm-higheredmarketing-highereducationmarketing-activity-7153081593245405184-UB7g

Connect with Jeremy:

• Email: [e-mail]
• LinkedIn: https://www.linkedin.com/in/jeremytiers/
• Website: https://admissions.dantudor.com/

Connect with John:

• LinkedIn: https://www.linkedin.com/in/johnazoni
• Website: https://unveild.tv
• Newsletter: https://unveild.tv/newsletter