Inside VaynerMedia: Unveiling the Secrets of the TikTok Era

What The Teck?

Jon Morgenstern is the EVP and Head of Investment at VaynerMedia, a contemporary global creative and media agency. In his role, he leads the agency’s media buying practice across international channels. As a media buying leader, Jon has experience in the digital and auction-based ads ecosystem. He has executed brand and direct-response media programs for Fortune 500 brands across major verticals.

In this episode…

With short-form video content’s surge in popularity, creative media is gaining rapid traction, and brands are competing for audience engagement on social platforms. Additionally, generative AI is revolutionizing social media, making it a valuable asset for brands. With so many trends and industry advancements, how can you curate your creative strategy to build a rapport with new and existing audiences?

Creative media expert Jon Morgenstern has worked alongside Gary Vaynerchuk for nearly 10 years, so he understands the importance of building brand equity and remaining top-of-mind with consumers. Many brands have an older target demographic, yet social platforms are geared toward younger audiences. To develop effective creative strategies, Jon recommends creating algorithm and demographic-specific content, leveraging generative AI and deepfakes, and advertising on multiple platforms to reach many audiences.

Join Rolando Rosas and Dave Kelly on this episode of What The Teck? for a conversation with Jon Morgenstern, EVP and Head of Investments at VaynerMedia, about creative social media strategies. Jon explains how to measure success on social media, how small brands can leverage trends to compete with leading companies, and how to enhance the creative process with generative AI.