Ex-Amazon Ads Executive: “Sponsored Display: The Cherry on Top” - Guide to Amazon Ads, Part 4/4

What The Teck?

Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.

In this episode…

Are you struggling to keep your Amazon products in the spotlight and ahead of the competition? A strategic approach to Amazon sponsored ads can make your brand visible and increase sales. What role do sponsored display ads play in this process, and how can you incorporate them into your strategy?

Having worked at the helm of Amazon sponsored ads, former executive Nick Gezzar understands the secrets behind influential sponsored ads strategies. He emphasizes the value of a tiered approach, beginning with sponsored products, followed by sponsored brands, and employing sponsored display ads as the finishing touch. Sponsored display allows you to position your products above your competitors by promoting category bestsellers and upselling similar products. For instance, leading companies like Black & Decker and HP have acquired significant real estate on the platform by positioning their products strategically to appear on competitors’ PDPs. This ensures instant visibility and potential sales.

Join Rolando Rosas for the final installment of the What The Teck? Amazon sponsored ads series with Nick Gezzar of Gezzar Consulting. In this episode, Nick talks about optimizing sponsored display ads. He also touches on product positioning, defensive advertising strategies to keep competitors at bay, and the common sponsored display myths.