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What Does “It’s Never Just a Podcast” Mean to You? [with Margaret Kelsey]
Manage episode 407327683 series 3559430
محتوای ارائه شده توسط Rachel Downey. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Rachel Downey یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
If you've been around our host, Rachel Downey, you’ve heard her say “it’s never just a podcast”. It’s a call to think bigger about your media strategy. But what does that mean to others outside of Share Your Genius? And is Rachel correct in her thinking?
Enter Margaret Kelsey, a marketing industry vet.
She’s spent a decade building scalable, effective marketing programs—and teams—for B2B SaaS companies like OpenView and Appcues. She now advises founders on how to do the same.
So what’s her take on “it’s never just a podcast”? It starts with the fact every business needs to focus on brand and distribution, and the fact that podcasts help do both of those things extremely well and extremely authentically.
Link up with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/ Her website: http://www.margaretkelsey.com/ Listen to Don’t Say Content here: https://www.dontsaycontent.com/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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