Communication Tips that Will Help You Connect with Franchise Candidates Faster on the Way to the Sale

Franchise Sales Secrets

Research has shown that seven out of ten marketing messages are misunderstood, mistaken, missed, or just plain messed up in one way or another. What this means is that you must be absolutely clear about what it is that you are asking and what the franchise candidate means by what he or she says they are looking for in order to help him or her find the right franchise to start for them. In this episode, I talk about communication tips you can use to help you better and more quickly connect with franchise candidates. I specifically discuss words you should say and the words you absolutely shouldn't say that automatically disengage you from a prospective franchise candidate when presenting your franchise brand. I also discuss ways to better involve the senses when selling to build trust, create excitement, and cause franchise candidates to want to move forward to the next step of your discovery process.