"The basic premise of the event is that hunters hunt rattlesnakes from the surrounding environment all across West Texas, and bring them into the roundup for the weekend. And during the roundup, these snakes are kept in a pit and then, one by one, beheaded and skinned in front of in front of audiences." - Elizabeth MeLampy Elizabeth MeLampy is a lawyer dedicated to animal rights and protection, and her passion for this work shines through in her latest book, Forget the Camel, the Madcap World of Animal Festivals and What They Say About Being Human . To research the book, Elizabeth traveled across the country, immersing herself in a wide range of animal festivals — from the Iditarod dog sled race to the rattlesnake roundup in Sweetwater, Texas. Elizabeth examines these festivals as revealing microcosms of our broader relationship with animals. Whether it's rattlesnake hunts, frog-jumping contests, ostrich races, or groundhog celebrations, these events reflect the ways humans use animals to express cultural identity, community pride, and historical traditions. Yet beneath the pageantry and excitement lies a deeper question: Is our fascination with these spectacles worth the toll it takes on the animals involved? With compassion and insight, Elizabeth invites readers to consider whether there’s a more ethical and empathetic way to honor our stories — one that respects both animals and the traditions they inspire. Please listen, share and read, Forget the Camel. It will be released on April 8th, 2025. https://apollopublishers.com/index.php/forget-the-camel/…
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محتوای ارائه شده توسط Matt Plapp. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Matt Plapp یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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MP TV with Matt Plapp - Creating Effective Direct Mailers with Kevin Slaughter!
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Manage episode 407217253 series 3558907
محتوای ارائه شده توسط Matt Plapp. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Matt Plapp یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In Episode 121 of MP TV I had Kevin Slaughter from Mailwise solutions in the studio. Kevin works at Mailwise Solutions and understands the importance of creating an effective mailing campaign!
We touch on:
What Mailwise does for their clients.
How Kevin got into the direct mailing business.
The process of taking on new clients.
How direct mailing ties into a larger marketing strategy.
For more MP TV, click the link below!
143 قسمت
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This feed was archived on February 07, 2025 10:13 (
Why? فیدهای غیر فعال status. سرورهای ما، برای یک دوره پایدار، قادر به بازیابی یک فید پادکست معتبر نبوده اند.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 407217253 series 3558907
محتوای ارائه شده توسط Matt Plapp. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Matt Plapp یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In Episode 121 of MP TV I had Kevin Slaughter from Mailwise solutions in the studio. Kevin works at Mailwise Solutions and understands the importance of creating an effective mailing campaign!
We touch on:
What Mailwise does for their clients.
How Kevin got into the direct mailing business.
The process of taking on new clients.
How direct mailing ties into a larger marketing strategy.
For more MP TV, click the link below!
143 قسمت
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Have a listen, we've moved this type of content to video only on YouTube, https://www.youtube.com/channel/UCskGP9q7UwhAwUvDFLjEU9A
In 2016, my business coach said I should hire a cameraman to catch the journey of my biz. Fast forward seven years and now there's an entire media team dedicated to making me look good online! Today on MPTV we have Peter Glenn in-studio – he’s like the puppeteer controlling everything Matt Plapp does across social platforms. Tune into this episode as we explore what Pete has learned so far and how AI is helping him make life easier (and maybe even turn Matt into a genius).…
Are you a restaurant owner? Then pay attention! If we've learned anything from recent visits to local restaurants, it's that an extra set of eyes can make all the difference. Making sure your establishment pays close attention to even its tiniest details is essential for making guests feel comfortable and welcome - after all, no one wants their meal interrupted by someone else’s mess. Let this MP TV episode serve as motivation; don't let something small go unnoticed in your business – because customers notice everything. For more restaurant marketing content check out my other channels linked below: https://mattplapp.live/MP-Entrepreneur https://mattplapp.live/MP-Shorts https://mattplapp.live/MP-Restaurant-Marketing-Expert If these problems sound familiar and you think your restaurant would benefit from working with my team of experts, click the link below: https://americasbestrestaurants.com/get-featured #restaurantcleaning #Businesscleanliness #Restaurantownerpodcast…
As a restaurant marketing expert, I've spoken to hundreds of owners about their greatest frustrations. Did you know that the same 3 obstacles surface over and over? Low sales, low profits, and difficulties finding quality employees - sound familiar? The truth is these problems all have one potential solution in common: building customer loyalty! Restaurants want more repeat customers but often fail at retaining them for multiple visits. That's why if restaurants can establish loyal patrons as part of their core business model they are likely to see an uptick in both sales AND profitability along with access to high-quality staff members who stick around longer than average. For more restaurant marketing content check out my other channels linked below: https://mattplapp.live/MP-Entrepreneur https://mattplapp.live/MP-Shorts https://mattplapp.live/MP-Restaurant-Marketing-Expert If these problems sound familiar and you think your restaurant would benefit from working with my team of experts, click the link below: https://americasbestrestaurants.com/get-featured…
I recently experienced a wave of interest and attention after going viral on TikTok for something unrelated to what I offer. I'm a restaurant marketer, but my viral video had nothing to do with food - it was just me wearing an orange sweater and talking about not receiving a bag at best buy. It didn't take long for the Internet to notice and start talking about my look. The interest generated from my viral TikTok video was incredible and drove a huge amount of conversation and attention to my business. I was able to leverage this newfound attention and use it to attract more customers. In this episode of Own Their Phones Shawn and I talk about today's digital era, and how videos are an extremely effective way to communicate messages. Restaurant owners looking to increase brand recognition can benefit from creating unique and engaging videos for platforms like TikTok, Instagram Reels, and YouTube Shorts. It's important to think about what kind of content will be most appealing to potential customers when making these kinds of videos.…
We rounded off the Florida Restaurant and Lodging show with a great MP TV! I had an amazing conversation with David "Rev" Ciancio, restaurant marketing specialist and independent restaurateur. We delved into strategies that can aid single-unit restaurants to build success comparable to franchises as well as how to spend a modest budget for maximum reach in today's competitive market. Furthermore, Rev shared his wisdom on what elements will help small eateries maximize their potential customer base. Tune in - there was much more revealed exclusively tailored towards helping independent restaurants thrive! For more Matt Plapp and marketing content check out my other channels linked below: https://mattplapp.live/MP-Entrepreneur https://mattplapp.live/MP-Shorts https://mattplapp.live/MP-Restaurant-Marketing-Expert…
MP TV is on the road again and this time we're coming at you from Orlando Florida with my man Zack Oates, the CEO of Ovation! We dive into: What Ovation is and what they provide for their clients. The impact negative reviews online can have on a restaurant. How to handle negative reviews, and get them off the internet. The importance of responding to all reviews, including positive reviews! Much more. For more restaurant marketing content click the links below: https://mattplapp.live/MP-Entrepreneur https://mattplapp.live/MP-Shorts https://mattplapp.live/MP-Restaurant-Marketing-Expert…
I got to sit down with the owner of Downtown Flavortown and talk about how the concept of delivering an amazing food experience and entertainment can be combined in a tourist destination! Typically arcade-style restaurants don't have amazing food and restaurants don't have games! Downtown Flavortown has tweaked its approach to offer both of these in one great experience, and having Guy Fieri's name attached just gives it a prestige that other restaurants in this market cannot offer! For more restaurant marketing content check out my channels linked below: https://mattplapp.live/MP-Entrepreneur https://mattplapp.live/MP-Shorts https://mattplapp.live/MP-Restaurant-Marketing-Expert…
Details matter! Today I'm going to share with you a few quick stories about while you may think your business is tight, a few loose ends can make all the difference. I recently noticed that a restaurant local to me had some issues... in their bathroom. not a major problem but it was a little dirty. I bring this up because you need to have an eye for these things, but sometimes it takes an outside eye to notice little things that you might overlook on a daily basis. For more Matt Plapp content click the links below: https://mattplapp.live/MP-Entrepreneur https://mattplapp.live/MP-Shorts https://mattplapp.live/MP-Restaurant-Marketing-Expert…
On the road again but this time MP TV is in Las Vegas! This special episode is taking place at a real estate conference but my guest, Sharon McCormick, and I are both from Cincinnati! Not only that but we both worked in radio, and went to the same high school. In this episode, we discuss how companies are still focused on major media outlets for advertising! It's 2022, and radio/tv are not your only options! Social media platforms are searchable and more relevant in today's media landscape, AND you can control the messaging!…
In this episode of MP TV, we take another look at the importance of telling your story! I kick this episode with a saying that Guy Fieri recently told me: "Music sounds different when you know the story of the band, and food tastes better when you know where it came from". That quote has stuck with me for a couple of months now and I think it's time we explain how useful it can be for your restaurant or business! Tell Your Story!…
It's that time of year again... Football Season. The question is: How can you capitalize on the NFL season to get more people in your restaurant? The answer is not yelling at your customers to come eat at your restaurant and watch the game because they already know you have pizza, wings, and beer. The answer is ENGAGEMENT in the comment section! Get your audience talking in the comment section about this Sunday's game, and ask them who they think will win. Building off of this you should be doing something for every segment in your market, and not everyone is interested in the NFL, but luckily for you, there are more opportunities to engage. For more restaurant marketing content check out my other YouTube Channels linked below: https://mattplapp.live/MP-Entrepreneur https://mattplapp.live/MP-Shorts https://mattplapp.live/MP-Restaurant-Marketing-Expert…
We took a trip to Kenosha Wisconsin to visit the road crew while they filmed an episode on-site at BBQ'd Productions. While we were there we got to see behind-the-scenes of how BBQ'd Productions makes their incredible food and met with the owner Kris Schoenberger. I also had to take the opportunity to sit down with Kris and film an episode of MP TV in his own restaurant! For even MORE restaurant marketing content subscribe to my channels linked below: https://mattplapp.live/MP-Entrepreneur https://mattplapp.live/MP-Shorts https://mattplapp.live/MP-Restaurant-Marketing-Expert…
In today's episode of MP TV, we're chatting it up with Tom Mosher! Tom is part of the America's Best Restaurants team and his job may surprise you! He's the KING of automation & restaurant technology! From automating customer data collection to reporting results, Tom has an important role here at ABR! In this episode, we'll dive into: - What Tom does at ABR - Where Tom grew up - How Tom found ABR - What Tom LOVES about his job!…
I've seen restaurants named after streets, but I've never seen streets named after restaurants! Neir's Tavern in Queens New York is the first restaurant in America to have a street named after it has been around 1829! In this episode of MP TV, you can expect to hear about how Loycent has revamped this historical restaurant. Strategies he has taken to involve the community, and some of the famous movies that have been shot on sight at Neirs Tavern! As always, like comment and subscribe for more MP TV!…
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