Exploring the Connection Between Brain Science and Effective Business Relationships

The ET project

Today we’re visiting the beautiful seaside township of St Raphael, nestled in the French Riviera to catch up with our guest the Happy Brains' founder, Neuro Couple's creator and author Dr. Thomas Trautmann.

Thomas has a real passion for people and their brains, a bit like a zombie.

Driven by people's smiles, he enjoys life with his family, pets, horses, and friends. He speaks fluently English, French, and German, and started his career as a Computer engineer and wrote his Ph.D. thesis Working and improving an Artificial Neural Networks model.

So TEAM you may rightly guess where this conversation is heading, but there is a twist.

After a while he moved towards the "dark side", towards marketing and sales, wanting to be closer to the decision maker: the client.

Thomas has worked for major companies like HP, Bosch, AOL, Steelcase as well as smaller ones before founding his first company.

His scientific as well as marketing, sales, and strategy knowledge allowed him to get certified as a Neuro Marketing instructor with SalesBrain.

The more he read and studied about the decision processes in the human brain the more he noticed the differences between the male and female brains.

After two years of data collection and compilation Thomas launched the Neuro Couple concept and published his first book: "Is there a Brain in Your couple?"

With the driving force behind efficient marketing, sales, strategy, and relationships being Persuasion,

Thomas is now leading ethical Persuasion Strategies and Techniques.

TEAM, Thomas speaks a lot in his work about understanding the differences between the male and female brains and how we can leverage the latest neuroscience to strengthen our marriage and business leadership.

Visit our website to access the guest links, full transcript, and episode notes. - Coaching 4 Companies