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CRO at Charity Water Discusses Look In, Look up, Look Out
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محتوای ارائه شده توسط Delve Deeper. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Delve Deeper یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Today I spoke with Ben Green, Chief Revenue Officer for Charity Water.
Their mission is to bring clean and safe drinking water to every person on the planet.
Whether you are in marketing - for a commercial minded - or mission driven organization - this conversation will be relevant.
Ben shared with me his marketing philosophy, which he calls “Look in, Look up, Look out”.
‘Looking in’ is about marketers not just owning - but dominating their most valuable audiences, their ‘superfans or superdonors’, with one simple message.
So much Marketing value - can be unlocked by looking IN first, and in this episode you’ll find out how.
From Delve Deeper, this is Narrow Lanes.
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