Stephanie Buscemi: Data-Driven Marketing in the AI Era

Sound Bites with Bill Binch

Stephanie Buscemi, chief marketing officer of Confluent*, joins Bill to discuss the complexities of Confluent’s marketing strategy, the importance of being data-driven and how generative AI is transforming the marketing landscape.

05:51 The Role of Data in Marketing

09:29 Aligning Marketing with Product and Sales

21:13 Key Metrics for Marketing Success

27:39 The Evolution of Confluent: From Single Product to Platform

28:14 The Shift to Product-Led Growth in Marketing

31:59 Balancing Sales-Led and Product-Led Strategies

33:54 Navigating Multi-Product Sales and Organizational Structure

43:11 Building Effective Marketing Teams in Early-Stage Companies

47:55 The Impact of Generative AI on Marketing

53:27 Confluent.org: Data-Driven Philanthropy

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