Marketing and Mindset for Entrepreneurs with Fiona Macaskill

Conversations in Aesthetics

What does it take to build a successful and fulfilling business in the competitive aesthetics industry? In this episode of Conversations and Aesthetics, I sit down with Fiona Macaskill, a seasoned business coach specialising in the aesthetics sector, to explore her journey from television to upholstery and eventually to coaching in the beauty industry. Fiona’s unique path illustrates the power of adaptability and the importance of strategic insight for entrepreneurs looking to thrive in this fast-paced field.

We explore Fiona’s experiences, discussing her transition from the upholstery industry to working with Skin Viva and how those early encounters shaped her coaching approach. Fiona shares valuable advice on overcoming feelings of stagnation and fear, emphasising the importance of identifying your core purpose—your ‘why’—and creating structured plans for consistent growth. We also explore the significance of marketing, a crucial skill often overlooked in aesthetics, and how practitioners can better communicate their unique selling points to attract clients and drive business growth.

Through inspiring success stories, we see how tailored coaching can lead to remarkable transformations. Fiona also looks ahead to the evolving trends in the aesthetics industry, such as the shift towards natural, rejuvenate treatments, and how professionals can adapt to meet these changing consumer demands.

Conversations in Aesthetics is produced by Urban Podcasts.