Unlocking the Potential of Product-Led Growth (with Wes Bush) | Ep. 29

The SaaS Academy Podcast

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Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with Wes Bush

• He’s the author of the best-selling book Product-Led Growth and founder of PoductLed.com — a proven system that helps SaaS companies scale their business by focusing on being product first.
• He’s coached over 300+ SaaS companies and generated over $1B in self-serve revenue!
• Some of those companies include giants like Keap and startups like Enzuzo who he helped double their free-to-paid conversion rate in just 6 months.

And he has a NEW upcoming book coming out in August titled ‘Product Led’ which will teach you how to turn your product into a $100M growth machine without a sales team.

In this episode, Wes breaks down:

• Implementing a successful product-led growth strategy.
• How solving beginner problems for users is key to product-led growth.
• Talking to customers and understanding the market before implementing a product-led growth strategy.
• Transitioning from a sales-led business to a product-led business.
• And how sales-led companies can learn from and implement product-led strategies to improve their operations and customer experience, regardless of their current business model.

Check out Wes on:

➤ LinkedIn: https://www.linkedin.com/in/wesbush/

➤ Website: https://productled.com/

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