Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…
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محتوای ارائه شده توسط Data Talks. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Data Talks یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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محتوای ارائه شده توسط Data Talks. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Data Talks یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗖𝗗𝗣 𝗰𝗿𝗮𝘀𝗵 𝗰𝗼𝘂𝗿𝘀𝗲 𝘄𝗶𝘁𝗵 𝗗𝗮𝘁𝗮 𝗧𝗮𝗹𝗸𝘀! Each episode on this podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue. So if you work in the sports industry and want to learn more about how you can do just that and more, never miss an episode! Tune in every Tuesday for a new episode. 𝗧𝗿𝘆 𝗼𝘂𝘁 𝗼𝘂𝗿 𝘀𝗽𝗼𝗿𝘁𝘀 𝗖𝗗𝗣 𝗱𝗲𝗺𝗼 𝗳𝗿𝗲𝗲 𝘁𝗼𝗱𝗮𝘆 𝗮𝘀 𝘄𝗲𝗹𝗹: https://www.datatalks.se/demo/
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In this final episode of 2024, Karen Ramirez, founder and skipper of Sporting Sheroes, takes us on a reflective journey through an extraordinary year for women in sports. From historic victories at the Paris Olympics to record-breaking crowds at the Women’s Six Nations, 2024 was full of achievements worth celebrating. But it wasn’t all smooth sailing. Karen dives into the challenges that remain—from pay disparities to structural inequities—and the moments that sparked critical conversations, such as the fallout from the Spanish Women’s World Cup scandal. Looking ahead to 2025, Karen highlights the exciting events on the horizon, including the Women’s Rugby World Cup in the UK and the continued expansion of the WNBA. She also discusses how fans, organizations, and allies can help maintain the incredible momentum women’s sports have built. Tune in for an inspiring recap, insights into what lies ahead, and a powerful reminder of the role we all play in shaping the future of women’s sports.…
In this episode, Data Talks’ founder Stefan Lavén sits down with Gabriel Monidelle , CEO of HockeyAllsvenskan —the second tier of the Swedish ice hockey league pyramid. Together, they dive into how HockeyAllsvenskan is revolutionizing fan engagement and driving commercial success using innovative data strategies. Gabriel shares the league’s vision for elevating hockey in Sweden, the challenges of uniting 14 unique clubs under a single banner, and the importance of creating meaningful connections with fans in a highly competitive sports landscape. From leveraging centralized data to shaping personalized fan experiences, this conversation is packed with actionable insights for anyone in the sports industry. Tune in to discover how HockeyAllsvenskan is redefining the game beyond the rink and setting new standards in sports marketing.…
In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez , founder and skipper of Sporting Sheroes, shares her insights on the importance of building a strong, engaged community for sports clubs. She dives into the roles of buddies, ambassadors, and allies, exploring how these individuals and groups can help attract new players, fans, and sponsors while fostering a culture of inclusion and support. Whether you’re managing a Premier League team or a grassroots sports club, this episode provides actionable advice on creating networks that not only grow your club but also ensure long-term loyalty and engagement. Tune in to learn how to make your club more inviting, competitive, and successful—both on and off the field.…
In this special live-recorded episode from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon’s Cherry Red Records Stadium in London, we bring you an insider look at “The Story of 1. FC Magdeburg’s Revenue Boost from Supporter Data.” Listen as Martin Geisthardt , CEO of 1. FC Magdeburg , and Peter Kekesi , Product Manager at Data Talks, take the stage to reveal how the 2. Bundesliga club turned supporter data into a significant revenue boost. From strategies that connect with fans to effective data use, Martin and Peter break down the steps behind their success. Tune in to hear how 1. FC Magdeburg is leveraging data to better understand their fans and drive sustainable growth.…
1 #148 How AFC Wimbledon’s New Data Strategy is Setting a New Standard for Fan Engagement in the EFL 53:25
In this engaging panel from the Data Talks Revenue Conference 2024 , hear insights from AFC Wimbledon ’s Head of Revenue and Operations, Bal Srai , alongside CRM and Performance Marketing Manager, Jamie Dorsman , and Sports CRM Consultant, Paul Brierley . Moderated by Fiona Green , CEO and Founder of Winners, this episode dives deep into how AFC Wimbledon’s innovative data strategies are revolutionizing fan engagement in the EFL. Discover the challenges and successes of implementing data-driven approaches and learn how they’re not just enhancing revenue but also building a stronger connection with fans. Join us to explore the future of sports marketing and fan relationships!…
In this episode, we dive into an inspiring panel discussion from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon in London. Moderated by Dana Dar , co-founder of Kick Off, the conversation features key figures in women’s sports, including Helen Ward (Head of Women’s Football at Watford FC ), Aidan Boxall (Women’s Team General Manager at West Ham United ), and Shrey Nilvarna (Fan & Community Engagement Manager at Lewes FC ). Together, they explore innovative strategies to build and strengthen fandom pathways in women’s sports, sharing their experiences and insights on engaging fans, growing support for women athletes, and driving progress across the sports industry. Tune in to discover how these leaders are shaping the future of fan engagement in women’s sports.…
In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez , founder and skipper of Sporting Sheroes , takes the guest host seat to delve into a topic close to her heart: the relationship between men’s and women’s teams within a club. Drawing insights from the recent Data Talks Revenue Conference, Karen emphasizes the importance of inclusivity and parity in sports, highlighting how both teams can coexist and thrive together. Karen explores various aspects of club dynamics, including player visibility, merchandise availability, coaching approaches, and facility access. She champions celebrating both teams for their unique qualities while striving for equality in resources and support. Join Karen as she discusses the evolving culture of club support, encouraging fans to embrace both teams and celebrate their journeys towards greater heights. This episode inspires listeners to recognize the power of inclusivity and its role in shaping the future of sports.…
The global women’s sports industry is projected to exceed $1 billion in revenue by 2024, thanks to increased investments, growing visibility, and a surge in fan engagement. A prime example of this success is the 2023 FIFA Women’s World Cup in Australia and New Zealand, which became the first edition to break even after years of financial loss, as reported by Quartz. In this panel discussion, hosted by Lorraine Moalosi , we delve into the factors driving profitability in women’s sports. Our esteemed guests include Nancy Hensley , Founding Member and Advisor at Mercury 13, Lindi Ngwenya , Director at Sisu Sports Management, and Julia Roca Valverde , Event Manager & Ticketing Strategist. Together, they will explore the critical role of decision-making in shaping the financial landscape and empowering women’s sports globally.…
Today I want us to do something different. Instead of talking about the future of women’s sports, I want us to dream about it, together. And not a future in the next coming 5 years, but rather, a future that happens in a mere 14 months, at the end of nex year. "It’s December 15, 2025. We’re here, watching a sold-out stadium filled with thousands of passionate fans, all draped in the vibrant colors of their favorite women's sports team. This isn’t a dream—it’s the future of women's sports, and it's happening right now. The stands are packed, and excitement is radiating through the air. Everyone is on the edge of their seats, anticipation building as the game kicks off. But there’s something deeper at play here than just the action on the field—something that has transformed women’s sports forever. And it all comes down to one thing: data." "Today, every single one of those fans has been a part of a carefully crafted experience. The club didn’t just sell tickets and hope for the best—they used data to get to know their fans, to understand what they love, and to make sure this experience is unforgettable. And that’s why, game after game, season after season, these same fans keep coming back. Women's sports have always had the heart, the passion, the talent. Now, they’re proving to the world they can deliver the profits too." "Let’s break it down. When we talk about 'harnessing data,' we’re not just talking about numbers. We’re talking about deep insights into who these fans are, what makes them tick, and how clubs can connect with them in meaningful ways. With data segmentation, women’s sports clubs can categorize their fans based on behaviors, preferences, and spending habits. It’s like having a crystal ball that tells you exactly who’s most likely to buy tickets for the next big match, or who’s going to jump at the chance to snag exclusive merchandise." "And then, there’s gamification. Look around this stadium—it’s not just a place to watch sports; it’s a playground for fans. Before today’s match, thousands of fans played a score prediction game on their phones, eagerly inputting their guesses and earning points. Not only did it build anticipation, but the club now has something even more valuable—the fans’ contact details, and insights into their behavior. Data like this turns casual spectators into die-hard supporters who come back, time and again. Fans feel like they're part of something bigger, and they’re more likely to engage in the future." "Now, let’s talk about the numbers that prove just how powerful this transformation has been. Research shows that women's sports fans have a higher purchase intent compared to their male counterparts. In fact, a Nielsen study found that 84% of women’s sports fans are more likely to purchase a product because it sponsors women’s sports, compared to 68% of general sports fans. This isn’t just about loyalty—it’s about a fanbase that is willing to spend, and spend big, to support the teams and brands they love. And it doesn’t stop there. Women’s sports fans are more engaged online, too. Clubs that have embraced data are seeing exponential growth in social media interactions, website traffic, and digital engagement. Fans are staying connected year-round, not just during the season." "Fast forward to next season. Picture this—those same fans, now back in their seats, eagerly awaiting the kickoff of another unforgettable game. They’re not just here because of loyalty; they’re here because the club knows them. They receive personalized offers, exclusive content, and VIP experiences tailored specifically to their preferences. The club uses data to make sure every touchpoint, from the moment they purchase their ticket to the moment they leave the stadium, is seamless and unforgettable. And the beauty of it all? This is just the beginning. Women's sports are proving that with the right tools, they can compete on every level—bringing in...…
Today, we’re talking about something that’s absolutely essential – understanding the emotional connection with fans and how using data in a more personal way can drive not just engagement, but lasting loyalty and growth and how you are going to learn about all of this and more at the Data ‘Talks’ Revenue Conference. Being in a sold-out sports event is an overwhelming sensory and emotional experience. From the moment you step into the stadium, there’s an electric energy in the air that feels almost tangible. The hum of thousands of conversations, the constant buzz of excitement, and the occasional roar of a chant rising from the crowd wash over you as you find your seat. You can feel the anticipation building, almost like static electricity, as fans from all corners of the stadium unite in their passion for the game. At times, the crowd falls into a tense silence, but even then, there’s a crackling energy that hovers in the air, as if everyone is holding their breath, waiting for the next moment to explode. "When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion." These are the wise words of Dale Carnegie. This sentiment cuts right to the heart of why personalising your fan engagement strategies is so important. Fans, especially in sports, don’t just make decisions based on logic or pure reasoning. They are driven by emotion – the thrill of victory, the pain of defeat, the pride in their team, the connection with their favourite players. In sports, emotions run deep, and that’s what makes this industry so unique. Nudge theory, developed by behavioural economist Richard Thaler, tells us that people can be "nudged" into making certain decisions or behaviours through subtle changes in how choices are presented. And it’s not about making people do something; it’s about gently guiding them, often by tapping into their emotional triggers. Think about it this way: if you want fans to attend more matches, buy more merchandise, or sign up for exclusive memberships, you need to nudge them toward those actions. You do that by making it emotionally compelling and easy for them – not just telling them logically why it’s a good idea. This is where data comes in, and it’s more crucial now than ever. With the right data – and I mean personal data – you can understand what really motivates your fans. You’re not just treating them as one large group of people who love football or rugby; you’re treating each fan as an individual with unique preferences, passions, and emotional drivers. This is where sports organisations can truly elevate their strategy. By using a Customer Data Platform (CDP) like Data Talks, clubs can bring together all the fan data in one place. This allows them to not just track who’s attending games or buying merchandise, but also to understand what resonates with individual fans: their favourite players, the games they never miss, or even the emotional moments they care about most. When you have that data, you can personalise your communications, offers, and experiences. Instead of sending a generic email about the next home game, you send a personalised message to a fan who always attends derby matches, reminding them of how important their support is for that specific game. It’s a subtle nudge, but it works – because you’ve tapped into their emotions. And why is this even more important in sports than in other industries? Well, sports fandom is inherently emotional. Unlike other businesses where customers might be more logical in their choices, sports fans are loyal, often for life. They identify with the clubs they support, emotionally investing in every win, every loss, every season. This gives sports organisations a unique advantage – but it also means you need to be more thoughtful about how you engage them. You can’t rely on rational messaging...…
When it comes to leveraging fan data to drive ticket sales, merchandise revenue, and high-value sponsorships, you need a partner you can trust. That’s where we come in at Data Talks. At Data Talks, we’re proud to partner with a diverse range of sports organizations across various countries and sports. From the passionate football supporters of 1. FC Magdeburg in Germany to the committed fans of the Vålerenga in Norway and PAOK FC in Greece, our reach is broad. We also work with AIK, the trailblazing Lewes FC—known for their gender equality stance, and FK Crvena Zvezda, helping these clubs not only understand but also engage their supporters on a deeper level. But our expertise isn’t limited to football and ice hockey. We’re also working with the Swedish Golf Federation, Dolphins - which is competing in the Australian National Rugby League and the Austrian Handball Federation, to name a few. No two clubs are the same, which is why we tailor our approach to meet your specific needs. For instance, when 1. FC Magdeburg wanted to increase merchandise sales, we helped them initiate a campaign encouraging fans to print their names on their jerseys to increase purchases. The outcome was impressive sales and a clear understanding that targeting specific groups can create fantastic results. To check their strategy, 1. FC Magdeburg divided their audience and sent the same campaign to two different groups. Group one targeted those who purchased a shirt this year, but also spent a minimum of 90 EUR in previous purchases—a small but promising group of 1,200 recipients. Group two went broader, reaching all supporters who bought a ticket in the last two years, totaling a whopping 38,000 recipients. The smaller group saw outstanding results—a jaw-dropping 66% open rate, a 6% click rate, leading to 20 orders and 1431 EUR in revenue from 1100 recipients. The larger ticket buyer group also held its own with a superb 54% open rate, and 6% click rate, resulting in 90 orders and a revenue of 7384 EUR from the expansive pool of 38,000 recipients. While both groups had fantastic open rates, the segment that had previously bought merchandise stole the spotlight with higher conversion rates. Proportionally, this smaller segment generated significantly more sales. In fact, if that segment were as large as the the segment that had previously bought tickets, the numbers would have skyrocketed to 630 orders versus the already impressive 90 orders from the ticketing segment. The message was simple yet impactful – a warm reminder that time was running out to secure tickets for the upcoming match. The combined results from both groups brought in a total revenue of 8 815 EUR in the Fan Shop. Here’s the takeaway—the Data Talks Customer Data Platform (CDP) empowers clubs to go broad or laser-focused. Both approaches yield great outcomes, and the real magic happens when you pinpoint the right strategy, connect with the right audience, and present them with an irresistible offer. Similarly, we helped SC Fortuna Köln prove the power of fighting until the last moment with their last minute ticket campaign. With just 20 hours remaining before a match, Fortuna strategically targeted around 9,000 profiles in their database who had not yet purchased tickets. The result? Despite the short ticket-buying window, the campaign led to an impressive 83% increase in ticket sales. The success of this initial campaign was just the beginning. Fortuna Köln recognised the vast possibilities that the Data Talks platform offered. Beyond overcoming their first challenge, they now look forward to utilising the platform’s advanced features, including segmentation, personalisation, and automation. Fortuna Köln’s success story is a testament to the transformative power of data-driven strategies and the seamless collaboration with Data Talks. As the club continues its journey, it remains committed to embracing...…
In this episode, we’re excited to welcome Stef McLaughlin , the Commercial Manager at Lewes Football Club. This pioneering club is renowned for its commitment to gender equality in football. Lewes FC is breaking new ground with its inclusive approach, from breastfeeding facilities in the stands to offering a diverse range of healthy vegan options on match days. Join host Lorraine Moalosi as she sits down with Stef to explore her role at Lewes FC and how the club pushes the boundaries of traditional football culture. Discover the innovative steps Lewes FC is taking to broaden the horizons of the football community and make the sport more welcoming to all. Tune in to learn how Lewes FC sets a new standard for inclusivity in football and hear firsthand about their groundbreaking initiatives that are changing the game.…
Today, we're diving into a topic that's crucial for any club looking to dominate on a global scale: international expansion. Specifically, we'll explore how you can leverage supporter data to identify and target untapped international markets, creating tailored campaigns that truly resonate. By the end of this episode, you’ll have practical insights into how to use gamification, segmentation, and A/B testing to grow your global fanbase and boost your bottom line. To kick things off, let’s talk about why data is your best friend when it comes to expanding internationally. Unlike a one-size-fits-all approach, data allows you to understand the nuances of different markets—what motivates fans in one region might be completely different from another. Take for example, a club like Bayern Munich. By analyzing supporter data, they could discover that fans in Southeast Asia are particularly passionate about youth development. With this insight, Bayern Munich could tailor content, merchandise, and even partnerships that highlight their FC Bayern Campus, which would resonate strongly with this audience. But data does more than just tell you what fans like; it helps you reach them effectively through strategies like gamification, segmentation, and A/B testing. First up, let’s talk about gamification —a fun and engaging way to draw in new supporters. Imagine launching an app-based game where international fans can “manage” their own version of your club, making decisions on transfers, line-ups, and match tactics. The game could be tailored to introduce club history, player stats, and match highlights, gradually turning casual players into passionate fans. For example, Bayer Leverkusen could create a campaign where fans from targeted regions, say India and Indonesia, earn points for engaging with the club’s content, buying merchandise, or attending virtual events. These points could be redeemed for exclusive digital content, discounts, or even a chance to meet players virtually. Gamification not only attracts new fans but also provides you with valuable data on what motivates these fans, enabling you to refine your strategies further. Next, let’s discuss segmentation—a critical tool for identifying the right supporters to target with your campaigns. The key here is to group your international audience based on specific attributes like age, location, spending habits, or engagement levels. Let’s consider VfL Wolfsburg, which might discover through data that they have a significant number of highly engaged fans in China who frequently engage with digital content but have never purchased merchandise. A segmented campaign could target this group with a special offer: a limited-edition Bayern Munich jersey that celebrates Chinese New Year, bundled with a virtual meet-and-greet with a popular player. In this case, the segmentation attributes would include: Location: China Engagement Level: High digital interaction Purchase History: Low merchandise purchases The relevance? The offer ties directly into the cultural context of Chinese New Year, combined with the emotional appeal of meeting a player, making it more likely to convert these highly engaged but non-spending fans into buyers. Finally, we can't overlook the importance of A/B testing. This is where you take your segmented audience and test different versions of your message to see which one resonates best. For instance, let’s say you’re RB Leipzig, and you’re trying to increase ticket sales for a pre-season tour in the United States. You might A/B test two different email campaigns: one that highlights the opportunity to see new star signings in action, and another that emphasizes a family-friendly experience with activities for kids. By running these tests, you can determine which message drives more conversions. If the family-friendly message performs better, you now have...…
In this episode guest host Karen Ramirez, founder and skipper of Sporting Sheroes , tackles the critical issue of media visibility for women’s sports. Karen explores the current state of media coverage, highlights key findings from the Women’s Sports Trust Visibility Report, and discusses the challenges and opportunities for enhancing the profile of women’s sports. She shares practical tips for athletes, teams, and clubs to boost their media presence and engage with fans more effectively. Tune in to discover how you can contribute to driving greater recognition and support for women’s sports, and join our community in the movement toward more equitable media coverage.…
1 #138 In conversation with Carl-Erik Moberg - Guidelines for innovating your ticketing strategy 38:21
In this episode, we’re joined by Carl-Erik Moberg , the CEO and Co-Founder of TicketCo , a leading company providing digital ticketing solutions for sports organizations, events, and venues. Carl-Erik’s entrepreneurial journey began at just 16 years old, when he launched his first venture in waterskiing courses and event ticket sales. Since then, he has successfully managed over 20 restaurants and venues and expanded TicketCo across Europe. Join your host, Lorraine Moalosi , as she chats with Carl-Erik about his inspiring journey, the innovations driving the ticketing industry, and the strategies that are shaping the future of sports and event ticketing.…
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