THRIVING IN THE TOBACCO INDUSTRY - Louis Vigden - Lance E. Lee Podcast - Episode #323

Lance E. Lee Podcast from Tokyo

Prepare to be enthralled by the riveting life narrative of Louis Vigden as he approaches retirement with a vibrant bucket list, chronicling his remarkable journey as the successor to his father's esteemed tobacco enterprise. In this captivating podcast episode, Louis shares invaluable insights into his strategic prowess and innovative endeavors that have reshaped Japan's tobacco landscape.

Entrusted with the monumental task of evolving the company, Louis embarked on a transformative journey, venturing into diverse sectors and acquiring profound insights into the intricacies of the tobacco industry. Despite inheriting a company at just 2% of its previous year's business, Louis's strategic acumen and relentless determination propelled Forte and Black Jack, his innovative products, to unprecedented success, skyrocketing to 1.9 billion sticks annually and sending competitors into a frenzy.

Join us as we delve into the enlightening episode that exposes the dynamic landscape of Japan's tobacco industry and showcases Louis's strategic prowess in ascending to the position of Japan’s 4th largest tobacco company.

Don't miss out on this exclusive opportunity to gain insights from Louis Vigden's extraordinary journey and innovative business approach. Tune in to this podcast episode and be inspired by his resilience, vision, and unwavering commitment to excellence!