The Sellers' Journey: How To Crush it in B2B Sales 2024

The Sales Machine

In this episode, John Rankins sits down with Richard Harris, an industry expert with over 20 years of experience in Go-To-Market and Sales Revenue roles. Richard shares insights from his journey, spanning from selling Jolly Ranchers as a child to advising Fortune brands and startups like Zoom and Salesforce.

Tune in to gain valuable insights from Richard Harris's wealth of experience and expertise in the sales industry.

Don't miss this exciting episode!

Episode Highlights

"What people tell me is how I listen and ask thought-provoking questions... I want John to sound like John and Richard to sound like Richard." - Richard Harris

"Sales is service, solving problems, and making sure people are happy... Sales is something you do for them, not to them." - John Rankins

"My first foray into a real B2B world was selling classified ads... I realized I was never the best salesperson, but I loved teaching others how to sell." - Richard Harris

"Nobody cares about you, your company, your product, your service. Nobody cares. So let's just get that out of the way right now. They only care about what's in it for them. Once you understand that and listen, you'll be great at sales when you're good at service." - Richard Harris

"That's when I find people lose the plot. And when they sound scripted, they create doubt. And when in doubt, they're out." - John Rankins

Connect with Richard Harris

Website: https://theharrisconsultinggroup.com/

Facebook: https://www.facebook.com/harrisconsultingllc/

X: https://twitter.com/rharris415?lang=en

LinkedIn: https://www.linkedin.com/in/rharris415/

Instagram: https://www.instagram.com/rharris415/

Connect with John Rankins

Website: https://thesalesmachine.com/

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram:https://www.instagram.com/thesalesmachine_official/

LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/

YouTube:https://www.youtube.com/@JohnRankinsOfficial