Preventing MarTech Stack Failures with Automated Testing and Monitoring - M.H. Lines

RevOps FM

This week we sit down with M.H. Lines, founder of Stack Moxie, to explore how automated testing and monitoring can prevent Martech failures.

M.H. shares insights from her experience as a marketing operations leader and explains why many revenue teams are still vulnerable to unexpected system breakdowns. We dive into the challenges that come with managing complex Martech stacks and why early detection through automated tools is essential for keeping operations running smoothly.

M.H. also reflects on her journey from marketing leadership to founding Stack Moxie, including how she navigates being a venture-backed startup without compromising on her core principles.

Thanks to Our Sponsor

Many thanks to the sponsor of this episode - Knak.

If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.

You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.

What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.

Try Knak

About Today's Guest

M.H. Lines founded Stack Moxie in 2018 to bridge the gap between engineering and no-code technology for the SaaS economy. She has helped teams in marketing and technology both in-house and as a consultant at companies like Terex, Cohn & Wolfe, Microsoft, Lowes, The Tile Doctor and IBM Watson Health. MH received an undergraduate degree from The Florida State University in Finance, and her MBA from the Foster School of Business, University of Washington with a focus on Technology Management.

https://www.linkedin.com/in/mhlines/

Key Topics

• [00:00] - [00:00] - Introduction
• [01:49] - Secrets to Gap Folding
• [03:55] - From marketing to MOPS
• [07:54] - MOPS as strategic vs. service provider
• [14:28] - Being wired as a founder
• [17:55] - Working in mega-enterprise
• [22:59] - Observability for MOPS
• [34:35] - Observability and AI
• [39:12] - Being a VC-backed founder

Thanks to Our Sponsor

Big thanks goes out UserGems for sponsoring today’s episode.

We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going.

UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.

You get a library of the most impactful signals in one place, automated playbooks to make sure your team executes consistently, and Gem AI to create personalized messaging for each prospect.

So stop wasting time and start targeting your most promising buyers with less headcount. Click the link below for a special offer just for my listeners.

Try UserGems

Resource Links

• The Official Home of Stack Moxie and Revenue Observability

Learn More

Visit the RevOps FM Substack for our weekly newsletter:

Newsletter