2. What's AI got to do with category creation?

The Difference Engine | B2B Category Design | Private Equity | Venture Capital

AI has transformed every industry. Fact.

From Open AI's Chat GPT disrupting Google Search, to increased productivity in agriculture, AI is already impacting us on a global scale. But how can you take advantage of this mind bending technology? Should you be looking to do so? And How should you think about it as you build and grow your category?

To look forward to in this episode:

• AI: Is it the ultimate category modifier?
• Activision, Microsoft and regulators
• Can you create a tech Category in a downturn?
• The double-edged sword of category success

There is more information on how to design your category on our blog

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Paul Maher

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