Coffee Chats on Generational Marketing: Insights from Expert Janet Granger

Digital Coffee: Marketing Brew

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محتوای ارائه شده توسط Brett Deister. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Brett Deister یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

All About Change

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Professional football player Jonathan Jones: Mentorship and Making an Impact in Your Community 22:49

14 روز پیش22:49

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لیست ها

پسندیدن

دوست داشته شد

22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

حدود یک سال پیش 22:47

MP3•خانه قسمت

Bridging the generational digital divide is crucial for effective marketing and communication in today's diverse workplace. Expert Janet Granger joins host Brett Deister on Digital Coffee: Marketing Brew to delve into the significant differences between generations and how they impact marketing strategies. Discover the importance of understanding each generation's preferred communication channels, from email and text to emerging platforms like TikTok and Discord. Janet shares insights on adapting to these preferences to improve internal and external communication while fostering respect among age groups. Tune in to learn practical tips for enhancing your marketing approach and connecting better with every generation!

Takeaways:

Understanding generational differences in communication is crucial for effective digital marketing strategies.
Older generations tend to prefer email, while younger generations favor texting and instant messaging.
Creating a respectful workplace culture involves recognizing and valuing different generational perspectives.
Training in new technologies is essential for bridging the digital divide between age groups.
Recognizing that stereotypes about younger generations being lazy are often misguided and harmful.
Effective communication requires adapting to the preferred channels of each generational group.

Links referenced in this episode:

💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!

70 قسمت

#MBA #Entrepreneur #Business #Marketing #Brett Deister

Coffee Chats on Generational Marketing: Insights from Expert Janet Granger

Digital Coffee: Marketing Brew

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Takeaways:

Understanding generational differences in communication is crucial for effective digital marketing strategies.
Older generations tend to prefer email, while younger generations favor texting and instant messaging.
Creating a respectful workplace culture involves recognizing and valuing different generational perspectives.
Training in new technologies is essential for bridging the digital divide between age groups.
Recognizing that stereotypes about younger generations being lazy are often misguided and harmful.
Effective communication requires adapting to the preferred channels of each generational group.

Links referenced in this episode:

👕 Check out our merch: www.digitalcafe.store

70 قسمت

#MBA #Entrepreneur #Business #Marketing #Brett Deister

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۴ روز پیش42:24

42:24

In this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn. The conversation also touches on essential tools for video editing and repurposing content, while highlighting the critical importance of building a community and maintaining an adaptable approach to social media strategy. Additionally, Peg gives insights into her journey in the social media realm and her upcoming book 'The Art of Small Business Social Media: A Blueprint for Marketing Success.' Guest Bio: From triple ginger tea to her festive favorite Nutcracker Sweet, Peg Fitzpatrick’s story is defined by her zest for flavor and her eye for delightful details. When she’s not experimenting with layers of ginger and honey in her teacup, she’s on the lookout for the special Celestial Seasonings blend that reminds her of the holidays—proving she brings creativity and enthusiasm to every aspect of her life, down to the drinks she enjoys. Here are 3 fun facts revealed in this episode: Peg Fitzpatrick is actually a tea drinker—her current obsession is a "triple ginger" tea blend with ginger slices and ginger honey. Brett Deister once built a Pinterest following of over 15,000, back when repins were huge, even though he initially had no idea what he was doing. Peg shared a "super top secret" tip: she uses repurpose.io to automatically share her short videos across multiple platforms, saving tons of time. Here are 7 key themes discussed in the episode: Short-form and vertical video dominance Small business strategies for social media Platform algorithms and changing reach Multi-platform content repurposing tools Importance of community and engagement Building an email list for audience ownership Adapting to frequent platform updates Link to Peg's Book: https://amzn.to/4jJMMUh…

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11 روز پیش30:25

30:25

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24:25

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25 روز پیش21:48

21:48

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29:13

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Understanding the Essentials of Customer Acquisition in the Digital Age 28:16

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28:16

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Embracing Breaks: Manish Dudharejia on Balancing Hustle and Rest 23:04

۸ weeks پیش23:04

23:04

Welcome to another episode of Digital Coffee: Marketing Brew, where we blend insightful conversations with industry experts to perk up your marketing strategy. In today's episode, your host Brett Deister is joined by Manish Dudharejia, a seasoned entrepreneur and the founder of e2m Solutions, a leading digital agency specializing in white label outsourcing services. Manish discusses the importance of taking real breaks to combat burnout and maintain creativity, sharing insights on the effective lion framework of rest, sprint, and repeat. He also delves into the significance of understanding personal productivity patterns and making time for reflection amidst the hustle. Whether you're an entrepreneur, founder, or creative professional, tune in to discover practical tips to recharge and enhance your work-life balance. Grab your favorite brew and let's get started! ✅ Ready to unleash your potential with the right balance of hustle and rest? ✅ Join us on this week's episode of Digital Coffee: Marketing Brew! Host Brett Deister dives deep with guest Manish Dudharejia on how taking strategic breaks can boost creativity and productivity. ✅ Discover how Manish went from starting with just $1,200 to building a team of over 300 while mastering the art of pacing. ✅ Tune in to learn how the "Lion Method" can be your game-changer for maintaining momentum without the burnout. Listen now and transform your approach to work! 3 Fun Facts Manish Dudharejia prefers tea over coffee but enjoys both due to his Indian heritage and travels in the US. The 'masala chai' Manish mentions is a blend of black tea, milk, and Indian herbs like cardamom and ginger. Manish uses a "lion framework," which includes rest, repeat, and sprint, to maintain productivity and creativity in his work.…

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10 weeks پیش26:58

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Brett and Dan drop some serious knowledge bombs about influencer marketing, stressing that small biz peeps don’t need to splurge on those big-name influencers right outta the gate. They vibe with the idea of starting small, working with micro-influencers, and gradually leveling up as businesses get the hang of the game. The convo dives deep into the rising costs of influencer partnerships post-COVID and how AI is shaking up the marketing scene—hello, future! They highlight the importance of picking the right influencers who vibe with your brand, and how integrating influencer content with paid ads can seriously boost ROI. Wrapping it up, Dan shares some nifty resources for calculating those influencer costs and emphasizes the power of long-term relationships in the influencer world. Takeaways: Starting small with micro-influencers helps small businesses gauge effectiveness before investing big bucks. The rising costs of influencer marketing demand careful selection and leveraging of the right platforms. Integrating influencer content with paid social ads can significantly boost ROI for marketing campaigns. Long-term partnerships with influencers often yield better results than one-off collaborations, fostering brand loyalty. AI tools can assist in vetting influencers, improving efficiency in influencer marketing strategies. Understanding your target audience's platform preferences is crucial for selecting effective influencers. Links referenced in this episode: get hyped media.com Companies mentioned in this episode: Get Hyped Billo Creator IQ Aspire Maverick…

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Digital Coffee: Marketing Brew

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Breaking the Cycle of Pseudo Productivity in Marketing 32:47

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Marketers today face the pervasive culture of "pseudo productivity," where the pressure to constantly generate activity often overshadows the need for strategic thinking. Veteran marketer Marcus shares his insights on overcoming common challenges in B2B marketing, emphasizing the importance of slowing down to focus on quality over quantity. He discusses the pitfalls of chasing fleeting trends on platforms like TikTok and the role of AI tools like ChatGPT in content creation, advocating for a more thoughtful approach to messaging and strategy. As he shifts his focus to coaching, Marcus highlights the necessity of balancing creativity, rest, and meaningful engagement in a fast-paced work environment. This episode is packed with practical advice for marketers looking to navigate the complexities of today's landscape while fostering a more sustainable and impactful approach to their work. Takeaways: Marketers should focus on the quality of their content rather than just quantity, especially in B2B. The culture of pseudo productivity often leads to burnout and ineffective marketing strategies. AI tools like ChatGPT can enhance content creation, but understanding your audience is crucial. To succeed, marketers must slow down and think strategically about their messaging. Creating space for reflection and creative thinking is essential for effective marketing. The obsession with busyness undermines true productivity and meaningful engagement with clients. Links referenced in this episode: marcuschaller.com…

Digital Coffee: Marketing Brew

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17 weeks پیش21:01

21:01

Brett Deister interviews Heather, the founder of Publicity for Good, to delve into the current landscape and future trends of public relations (PR). Heather emphasizes the crucial distinction between marketing and PR, highlighting that while marketing focuses on self-promotion, PR thrives on external endorsements and organic visibility. The conversation explores how brands can successfully integrate PR with digital marketing strategies, leveraging AI to enhance efficiency while maintaining the essential human touch in storytelling. Heather also discusses the importance of understanding generational differences in communication and offers practical advice for PR professionals. Additionally, she introduces her new service, Signal Raptor, designed to make PR more accessible for smaller brands, demonstrating the evolving nature of the industry in response to digital demands. Takeaways: Public relations is about others discussing your brand, which is more effective than self-promotion. Brands with a human touch and compelling founder stories tend to be more successful. Integrating PR strategies with digital marketing can significantly lower customer acquisition costs. AI can assist in public relations tasks, but the personal relationship aspect remains crucial. Measuring PR effectiveness requires a different approach than traditional marketing metrics. PR efforts should be sustained over time, as it's most effective when cumulative. Links referenced in this episode: publicityforgood.com signalraptor.com Companies mentioned in this episode: Publicity for Good Signal Raptor Winterberg University Fund for America Studies Georgetown University…

Digital Coffee: Marketing Brew

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19 weeks پیش25:08

25:08

Blogging remains a vital component of content marketing, as John emphasizes the importance of maintaining a consistent and sustainable cadence for posting. He highlights that whether it's once a week or biweekly, the key is to find a rhythm that works for you. With the rise of various content forms, such as podcasts and videos, John asserts that written content still holds its ground, especially for quick information access. He advises businesses to use tools like AI for brainstorming blog topics while also stressing the significance of knowing your audience and purpose before diving into writing. The discussion also delves into practical strategies for editing, SEO best practices, and leveraging social media to maximize the reach of your blog posts. Takeaways: Establish a sustainable blogging cadence that fits your schedule, whether it's weekly or biweekly. Utilize AI tools for brainstorming blog topics, but ensure you add your unique voice. Focus on creating quality content because content remains king in the SEO landscape today. Content should be structured for skimming; use headers and short paragraphs for readability. Read your drafts backwards to catch errors more effectively during the editing process. Consider repurposing blog content into videos or social media posts to maximize reach. Companies mentioned in this episode: ChatGPT Grammarly LinkedIn Medium…

Digital Coffee: Marketing Brew

1
Unlocking the Future of Digital Marketing: Strategies for 2024-2025 49:02

20 weeks پیش49:02

49:02

Join us for a deep dive into the dynamic world of digital marketing with Rebecca Vickers, VP of Operations at FMO Media. As the landscape shifts towards short-form content and AI's growing influence, Rebecca emphasizes the importance of balancing quality and value in content production. We explore strategies for maintaining marketing efforts during economic downturns, the evolving social media landscape, and the critical role of email marketing in building lasting relationships. Drawing from her unique background in theater, Rebecca shares practical tips for content creation, advocating for a “document, don’t create” mindset. Whether you're a seasoned marketer or just starting out, this episode is brimming with insights and trends to help you thrive in 2024-2025. Welcome back to Digital Coffee: Marketing Brew ! I’m your host, Brett Deister, and today we’re joined by Rebecca Vickers, VP of Operations at FMO Media. Rebecca brings a wealth of knowledge in digital marketing, and we'll cover everything from the rise of short-form content to essential content creation tips, like adopting a “document, don’t create” mindset. In this episode, we discuss balancing quality and value in content production, navigating the impact of AI on SEO, and the importance of maintaining marketing efforts during economic downturns. Rebecca also shares insights on the evolving social media landscape, email marketing, and the challenges of service industry marketing. Plus, hear about her unique background in theater and some fun coffee anecdotes. Whether you're a marketing pro or just starting, this episode is packed with tips and trends for 2024-2025. Grab your coffee and tune in for a stimulating conversation on Digital Coffee: Marketing Brew ! Takeaways: Rebecca emphasizes the importance of balancing quality and value in content production, especially in the current economic climate. Short-form content is dominating the digital landscape, compelling marketers to adapt their strategies accordingly. AI's role in SEO is evolving, making it crucial for businesses to stay informed about trends. Maintaining marketing efforts during economic downturns is vital for brand visibility and awareness. The rise of personalized content is essential, as consumers seek genuine connections with brands. Email marketing remains a powerful tool, allowing businesses to maintain direct contact with their audience. Links referenced in this episode: fmomedia.com Companies mentioned in this episode: FMO Media Google Netflix TikTok Instagram Facebook Twitter LinkedIn Grammarly Midjourney 11 Labs Neverbounce…

Digital Coffee: Marketing Brew

1
Unlocking the Power of Pinterest: The Overlooked Search Engine for Marketers 26:01

21 weeks پیش26:01

26:01

Pinterest is often misunderstood as just another social media platform, but in reality, it functions as a powerful search engine that can significantly enhance digital marketing efforts. Host Brett Dyster welcomes James, a seasoned digital marketing expert, to discuss the critical importance of strategy in navigating the digital landscape. They delve into the necessity of understanding the customer journey and how marketers can utilize AI tools to streamline their processes, all while maintaining a human touch in their interactions. The conversation highlights the emerging potential of Pinterest for driving website traffic and the need for marketers to tailor their approaches based on whether they are targeting B2B or B2C audiences. As they wrap up, James emphasizes the importance of focusing on creating value for customers and avoiding the common trap of overextending oneself in the marketing realm. Takeaways: Pinterest is primarily a search engine for images, not just a social media platform. A strategic foundation in digital marketing helps resonate with and engage the target audience. Marketers should focus on understanding the customer journey to create effective marketing strategies. AI tools can assist in marketing tasks, but human oversight is crucial for success. Creating value for customers is essential; do not try to do too much at once. Using tracking metrics like UTM codes is vital for measuring the effectiveness of marketing efforts. Links referenced in this episode: vipchatwithjames.com sixsecondsorless.com Companies mentioned in this episode: Pinterest YouTube Instagram LinkedIn Meta X Twitter WordPress…

Digital Coffee: Marketing Brew

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Reviving the Roadside Stand: How Shannon Is Bringing Back Old-School Marketing 30:59

22 weeks پیش30:59

30:59

Shannon from Roadside Republic joins Brett Deister to discuss the revival of traditional roadside stands and the effectiveness of old-school marketing strategies. With over 11 years of experience in running produce stands, Shannon emphasizes the low barriers to entry for this business model and the potential for significant financial rewards. The conversation highlights the importance of storytelling in marketing, illustrating how connecting consumers to the origins of their food creates a deeper relationship and enhances customer loyalty. Shannon also shares her journey of creating a comprehensive course during COVID to empower others to embark on their own roadside business ventures. The episode explores the integration of modern hyperlocal and digital marketing techniques, showcasing how these approaches can attract and retain customers while fostering a sense of community around roadside engagement. Takeaways: Roadside stands offer a low barrier to entry, making them accessible for aspiring entrepreneurs. The importance of storytelling in marketing can significantly enhance customer engagement and loyalty. Integrating hyperlocal and digital marketing techniques can help roadside businesses attract new customers. Creating a warm, inviting atmosphere fosters community connection and encourages customer retention. Successful roadside stands leverage both impulse traffic and effective follow-up marketing strategies. The experience of visiting a roadside stand is about more than just the produce; it's about connection. Links referenced in this episode: roadsiderepublic.com Companies mentioned in this episode: Roadside Republic Michaels…

Digital Coffee: Marketing Brew

1
Unlocking Agency Growth: Corey's Blueprint for Escaping Founder-Led Sales 21:04

23 weeks پیش21:04

21:04

The future of AI in marketing is set to transform outreach strategies, making it increasingly essential for agencies to build relationships before making contact. Host Brett Deister welcomes Corey Quinn, a former CMO of Scorpion and an agency coach, who shares insights on how agencies can escape the founder-led sales trap and focus on scaling revenue. Corey emphasizes the importance of specializing in vertical markets to sharpen positioning and implement effective go-to-market strategies. The discussion also highlights the role of AI in content creation, competitive analysis, and streamlining standard operating procedures. Additionally, they explore the necessity of customer intimacy and the establishment of client advisory boards to maintain trust and avoid potential pitfalls in client relationships. Takeaways: AI's impact on marketing will escalate in the next few years, requiring strategic adaptation. Success in B2B marketing involves establishing relationships before initiating outreach to potential clients. Agencies should focus on vertical markets to differentiate themselves and enhance sales effectiveness. A peanut butter strategy in marketing spreads resources too thin; specialization is essential. Customer intimacy is crucial in maintaining trust and avoiding missteps with clients. Using AI for competitive analysis can help agencies identify unique positioning in the market. Links referenced in this episode: anyone.not.everyone.com Companies mentioned in this episode: Scorpion Adobe Broadcast.com Pete's Coffee and Tea Art of Tea…

Digital Coffee: Marketing Brew

1
Future-Proof Your Brand: Insights from Branding Guru Mitch 27:58

24 weeks پیش27:58

27:58

Branding guru Mitch joins us to share essential strategies for future-proofing your brand in 2024. With over 30 years of experience in brand strategy, he emphasizes the importance of embracing emerging technologies like artificial intelligence and augmented reality to stay competitive. As societal trends evolve, understanding the motivations of younger generations and their expectations of brands becomes crucial. Mitch also discusses the impact of Web3 on consumer relationships, highlighting the shift towards direct engagement and data ownership. Tune in to discover how you can leverage these insights to enhance your brand management and navigate the rapidly changing landscape of marketing. Takeaways: Mitch emphasizes the importance of understanding societal trends to future-proof your brand. Embracing AI technology is essential for staying competitive in today's marketing landscape. Brands must experiment with emerging technologies to adapt quickly to changing environments. A clear purpose beyond profit is crucial for connecting with younger generations. Marketers should not fully rely on AI; human oversight is essential for brand safety. Virtual reality and augmented reality offer unique opportunities for brand engagement and customer experience. Links referenced in this episode: fullsurge.com amazon.com Companies mentioned in this episode: Unilever Coca Cola Wells Fargo Ally Bank…

Digital Coffee: Marketing Brew

1
Unlocking LinkedIn: Strategies for B2B Success with James Donovan 26:22

25 weeks پیش26:22

26:22

Today, we're diving deep into the world of B2B and LinkedIn—two essential yet often misunderstood elements of modern marketing. James Donovan, a B2B lead generation and LinkedIn expert specializing in the accounting industry and the driving force behind 92 Media, shares his hot take on the limited value of LinkedIn business pages compared to personal profiles for outreach. He offers practical strategies for crafting effective messaging that cuts through the clutter of annoying LinkedIn communications. James emphasizes the importance of understanding your target audience and using curiosity-driven approaches to foster genuine conversations. Get ready to transform your LinkedIn game and unlock new growth opportunities for your business with expert insights and actionable advice from James. Takeaways: James Donovan believes LinkedIn business pages lack value compared to personal profiles for outreach. Effective messaging on LinkedIn requires understanding your target audience and their pain points. To engage potential clients, keep your outreach messages concise and pique their curiosity. Utilizing LinkedIn's features, such as articles and carousels, can significantly boost your visibility. Building credibility on LinkedIn involves showcasing testimonials, reviews, and case studies on your profile. James emphasizes the importance of offering value consistently to attract clients rather than fearing knowledge sharing. Links referenced in this episode: 92.media.com Companies mentioned in this episode: 92 Media Elgato…

Digital Coffee: Marketing Brew

1
Harnessing AI for Impactful Marketing: Insights from Menekse Stewart 33:27

26 weeks پیش33:27

33:27

Delving into the intricate relationship between artificial intelligence and marketing, Brett Dysart welcomes Menekse Stewart, an award-winning specialist in AI and marketing. Their discussion uncovers the transformative potential of AI in reshaping marketing strategies and practices. Menekse's journey showcases her evolution from SEO expert to an advocate for integrating AI into marketing, shedding light on the significance of understanding keyword intent and customer experience in this new digital age. Listeners gain insights into the practical applications of AI, particularly how it can streamline content creation and enhance brand messaging while maintaining a unique voice. Throughout the episode, the ethical implications of AI are examined, particularly concerning generative visual AI and its impact on intellectual property. Menekse articulates the importance of responsible AI usage, emphasizing the need for marketers to be aware of data privacy issues and the potential consequences of automating creative processes. The conversation addresses the fine line between leveraging technology for efficiency and ensuring that the essence of human creativity remains intact. By sharing her expertise on prompt engineering, Menekse empowers listeners to interact effectively with AI tools, fostering a deeper understanding of how to extract value from these technologies. The overarching theme of the episode is the necessity for marketers and business owners to embrace AI as a strategic partner rather than a threat. Menekse encourages a proactive approach to learning about AI technologies and adapting to their rapid evolution. As the conversation unfolds, listeners are inspired to explore new tools and methodologies that can enhance their marketing efforts, leading to more engaging and impactful campaigns. The episode serves as a valuable resource for anyone looking to navigate the future of marketing in an AI-driven world, highlighting the importance of balancing automation with the irreplaceable human touch. Takeaways: Effective use of AI in marketing requires understanding prompt engineering and context for optimal results. AI tools can significantly reduce repetitive tasks, allowing more time for creative endeavors. Businesses must prioritize ethical considerations when using generative AI and protect intellectual property. To stand out, marketers should anticipate specific customer needs and tailor their content accordingly. Combining human insights with AI capabilities can enhance marketing strategies and customer engagement. Understanding the balance between automation and human creativity is crucial for sustainable business growth.…

Digital Coffee: Marketing Brew

1
Drive Action with Psychology: Vanessa's Email Marketing Tips 28:25

27 weeks پیش28:25

28:25

Unlock the secrets to effective email marketing as Vanessa shares invaluable insights on crafting emails that not only capture attention but also drive action. Forget the high school English rules that taught you to write in long, complex sentences; instead, learn how to create punchy and direct copy that resonates with your audience. Understanding where your audience stands in their buyer journey is crucial, and Vanessa emphasizes the importance of tailoring your message accordingly. Discover the art of intriguing subject lines and the role of AI tools like ChatGPT in enhancing your email strategy. Whether you're just starting out or looking to refine your approach, Vanessa's expert advice will equip you with the tools to elevate your email marketing game. Grab your favorite brew, hit that subscribe button, and dive into the world of email marketing mastery! Takeaways: Forget traditional English rules in marketing; keep paragraphs short and punchy for better engagement. Understand where your audience is in their buyer journey to tailor your messaging effectively. Craft compelling subject lines using intrigue or directness to increase email open rates. Utilize AI tools like ChatGPT to brainstorm catchy headlines and improve your email strategy. Be direct in your call-to-actions; highlight the benefits your audience will gain by taking action. Incorporate varied email lengths and formats, including multimedia elements to maintain reader interest.…

Digital Coffee: Marketing Brew

1
Marketing in Crisis: Why Efficiency is Killing Creativity 1:03:42

28 weeks پیش1:03:42

1:03:42

Marketing is in crisis, and this episode dives deep into the reasons behind it, highlighting the alarming disconnect between traditional marketing practices and the realities of today’s business environment. The conversation explores how many self-proclaimed marketers lack a fundamental understanding of the discipline, often prioritizing efficiency over effectiveness, which ultimately leads to poor results. Guest Gee, a seasoned expert with over 16 years of experience, emphasizes the importance of connecting with customers and leveraging their insights to drive meaningful marketing strategies. Listeners are encouraged to break free from outdated methods and to engage directly with their audience to truly understand their needs. With wit and insight, the discussion serves as a rallying cry for marketers to reclaim their roles as drivers of growth and innovation in their organizations. Takeaways: Effective marketing focuses on sales and tangible results, not just brand awareness. Marketers need to understand customer behavior and insights to drive effective campaigns. Creativity in marketing is essential; efficiency alone cannot ensure successful outcomes. Engaging directly with customers provides invaluable insights that can shape marketing strategies. The current marketing crisis stems from a disconnect between marketers and decision-makers. Marketing should be viewed as a core business function integral to growth. Links referenced in this episode: kexino.com Companies mentioned in this episode: AOL Apple Nike Zappos Starbucks Kexino Windows Cortana…

Digital Coffee: Marketing Brew

1
Unlocking Differentiation: Barry Labov's Secrets to Stand Out in Business 30:33

29 weeks پیش30:33

30:33

Unlock the secrets to mastering differentiation in branding with Barry Labov, a two-time Ernst Young Entrepreneur of the Year. Barry emphasizes the critical importance of understanding and celebrating what makes your brand unique, advocating for a focus on internal communication with employees as the foundation for external success. As host Brett Deister leads the conversation, listeners will gain valuable insights into navigating the complexities of marketing in today's polarized climate, where standing firm in your core values is essential. Discover how to effectively harness AI to enhance your business without compromising your distinct voice. Tune in for practical advice on balancing brand distinctiveness with meaningful customer engagement, ensuring your entrepreneurial journey is both impactful and rewarding. Takeaways: Diversity in the workplace is about embracing different thought processes, not just demographics. Differentiation is key; businesses must celebrate their unique qualities to engage effectively. Solo entrepreneurs should focus on their unique value proposition to stand out in the market. Utilizing AI can enhance productivity, but your personal touch should remain paramount. Internal communication is vital; employees must understand the significance of their contributions. Navigating political pressures in marketing requires clarity about your brand's core values and mission. Links referenced in this episode: labov.com barrylabov.com Companies mentioned in this episode: General Electric Harley Davidson Airstream 💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media! 👕 Check out our merch: www.digitalcafe.store 🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!…

Digital Coffee: Marketing Brew

1
Unlocking B2B Success: Strategies for 2024 with Alex Love 23:21

30 weeks پیش23:21

23:21

Unlock the secrets of B2B marketing as Brett Deister engages in an insightful conversation with marketing expert Alex Love from Riva Solutions. They delve into cutting-edge strategies and AI insights that will shape B2B marketing in 2024, emphasizing the importance of humanizing content and leveraging employee-generated insights. Alex shares her extensive experience, shedding light on the delicate balance of marketing within the government contracting space and the effective use of platforms like LinkedIn for relationship building. Discover actionable tips to enhance your B2B engagement and navigate the evolving landscape of digital marketing. Stream now to stay ahead of the curve and elevate your marketing strategies! Takeaways: Building a strong B2B marketing strategy requires a focus on digital content and relationship building. Leveraging employee-generated content can enhance engagement and expand your marketing reach effectively. Utilizing LinkedIn for community building and engagement is crucial in B2B marketing efforts. Informal video content is becoming increasingly important, moving away from highly polished production. Training all employees to share and engage with company content can amplify visibility. AI tools like ChatGPT should be used as assistants, not replacements for human creativity. Companies mentioned in this episode: Riva Solutions Dunkin Costco 💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media! 👕 Check out our merch: www.digitalcafe.store 🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!…

Digital Coffee: Marketing Brew

1
From Artist to Marketing Maven: Michaell Magrutsche's Journey 34:55

31 weeks پیش34:55

34:55

Discover the secrets to authentic marketing success as host Brett Deister engages in a captivating conversation with marketing expert Michaell Magrutsche. They delve deep into the art of marketing and creativity, emphasizing that embracing your uniqueness is crucial in a world increasingly dominated by AI. Michaell shares his inspiring journey from artist to marketing maven, illustrating how passion and personal essence can fuel success and create a lasting impact. Listeners will learn why their individual stories are their greatest marketing tools and how to leverage them effectively. Tune in to uncover how you can set your brand apart and thrive in today’s competitive landscape. Takeaways: Embrace your uniqueness as a marketer; it sets your brand apart in a crowded marketplace. AI can automate tasks, but it cannot replicate the personal essence that drives authentic marketing. Michaell's journey from artist to marketing expert highlights the importance of passion in success. Effective marketing requires understanding your product and showcasing what makes it special. Creativity flourishes when you connect with your authentic self and communicate genuinely. The best marketers collaborate closely with clients to create tailored, effective strategies. Links referenced in this episode: michaelm.com Companies mentioned in this episode: Starbucks Colgate Crest Porsche Toyota Jaguar 💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media! 👕 Check out our merch: www.digitalcafe.store 🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!…

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Digital Coffee: Marketing Brew « » Coffee Chats on Generational Marketing: Insights from Expert Janet Granger

Coffee Chats on Generational Marketing: Insights from Expert Janet Granger

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Coffee Chats on Generational Marketing: Insights from Expert Janet Granger