15: Starting an Online Business to Support a Disability with Kari Poppleton

Elizabeth Yang Show: Social Sales Strategy for Diverse Leaders

An online business sounds promising with flexibility for many. But leading your online business or expanding your brand online can bring up a lot of fear at first.

But when Kari Poppleton was diagnosed with a disability later in life and didn’t have the same physical capabilities she previously had, an online business was an exciting opportunity that gave her hope for having a fulfilling career that could meet her needs.

She knew she could design a service and create an online business that would allow her the flexibility she needed for her well-being while giving her the opportunity to replace her disability income.

In this episode, Kari and I discuss how she designed an online business to support her disability. She also shares how she overcame the idea that she needed to “prove she was worthy” — a fear many of us face when becoming more visible and expanding our brand online.

02:57 — Why knowing your marketing numbers makes it easier to scale your business

05:09 — How Kari’s disability changed what she could do in her career and inspired her business

09:53 — How online business was an opportunity for Kari to replace her disability income while allowing her to work in a way that suited her physical needs

13:09 — How to get passed the idea that you need to “prove your worthy”

18:51 — How to grow into four-figure pricing when you’re starting from scratch

23:01 — The common mistakes that people make with their data and using it to scale their business

29:45 — How entrepreneurship affects parenting and how we raise our children

32:57 — Why and what to consider when hiring a professional with a disability

👋 CONNECT WITH KARI POPPLETON (SHE/HER)

Kari Poppleton is a Certified Director of Operations and Certified Dashboard Designer who is passionate about helping online business owners understand their numbers so they can make data-driven decisions. From the time she started an E-Comm company over a dozen years ago - and through years of supporting six- and seven-figure entrepreneurs with streamlining and systematizing their business operations - Kari has first-hand experience with the importance of identifying a business’ key numbers and tracking them reliably.

You can download Kari’s free 5 Questions Your Data Can Answer For You guide here:

https://www.karipoppleton.com/questions

Website: https://www.karipoppleton.com/

Instagram: https://www.instagram.com/karipoppleton/

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