Marketing Raw CBD Products: Justin Benton’s Strategies and Insights

HempAware Radio

Sure, here's a comprehensive sequence of topics covered in the text with sub-topic bullets:

Introduction

- Overview of the podcast and the episode.

- Introduction of speakers:

- Tyler Hemp: Host

- Justin Benton: Guest, CEO of 101 CBD

Entourage Effect

- Incorporation of raw cannabis components (enzymes, cofactors, flavonoids, terpenes) for a synergistic effect.

Consumption Methods

- Benefits of eating raw cannabis plants.

- Neurological support

- Anxiety relief

- Pain management

CBDA vs. CBD

- Advantages of raw CBDA over decarboxylated CBD.

Endocannabinoid System

- Explanation of the endocannabinoid system in mammals.

- Benefits of supplementing the system with cannabinoids.

- Balancing bodily systems (skeletal, hormonal, cardiovascular)

Advocacy for Raw Cannabis

- Daily consumption as a dietary essential.

- Dr. William Courtney’s advocacy for raw cannabis.

Topical Cannabis Products

- Benefits for pain, inflammation, and skin issues.

- Ease of use as an entry point for new users.

Business and Marketing Insights

- Justin Benton’s background in direct marketing.

- Marketing challenges:

- Facebook account shutdowns and ad approvals

- Shift to online sales during COVID-19.

- Strategies for organic marketing.

- Success stories:

- Andy Elliott’s use of organic video content for high revenue.

101 CBD Company Genesis

- Founded due to Justin Benton’s personal experience with his son’s autism.

- Focus on full-spectrum, raw, whole plant CBD extracts.

- Inspiration from Dr. William Courtney’s research on raw cannabis.

Business Challenges and Advice

- Initially providing products for free.

- Transition to charging to sustain and expand the business.

- Goals to reach a billion people by 2025.

Entrepreneurial Advice

- Encouragement to follow passion and instincts.

- Importance of having a strong “why”.

Product Differentiation

- Preservation of CBDA in Justin’s products.

- Comparison with other companies’ methods (heating cannabis).

- Historical use of raw cannabis.

Practical Tips for Users

- Personal growth and juicing of cannabis.

- Recommended products.

Key Figures in Cannabinoid Research

- Dr. William Courtney

- Dr. Rafael Meshullam

Marketing Strategies

- Emphasis on continuity programs (subscriptions).

- Caution against paid ads on Facebook and Instagram.

- Focus on high-quality content and effective sales funnels.

- Building an email list with a lead magnet.

Philosophical View on Hemp

- Analogy comparing raw hemp’s benefits to aloe vera’s sunburn relief.

- Importance of hemp for health and consciousness.

Final Remarks

- Promotion of services and products.

- Call to action for listener engagement.

- Feedback and ideas invitation.

- SEO checklist eBook promotion.

Learn more: HempAware.com

101CBD.org