Ask a Private Lending Marketer: Mastering Your Brand | Erica LaCentra & Rocky Butani

Lender Lounge with Kevin Kim

For this episode, our host Kevin Kim welcomes industry experts Erica LaCentra and Rocky Butani for a deep dive into the nuanced world of private lending marketing. They highlight the importance of industry conferences and share insights on how emerging companies and entrepreneurs can smartly use marketing to stand out in a crowded field. With a focus on the power of content marketing, targeted email campaigns, and maintaining transparent communication in challenging times, Erica and Rocky offer strategic tips for building brand recognition, nurturing relationships, and succeeding at industry conferences. Settle in as these industry-known marketing experts delve into the practical and technological facets of marketing within the private lending sector.

Erica LaCentra is the Chief Marketing Officer at RCN Capital, one of the largest direct private lenders in the United States. She is responsible for planning, developing, and implementing RCN Capital’s strategic marketing plan. Since joining RCN in 2013, her efforts have rapidly expanded RCN’s customer base and elevated the company to a national brand.

Rocky Butani is the Founder and CEO of PrivateLenderLink.com, a site where brokers & investors find direct private lending companies, and learn valuable insights into private lending. He founded the company in 2010 and has developed relationships with hundreds of companies in the private lending industry.

Bullet Points

[00:04:37] Marketing tips for small lending companies

[00:10:38] Website, CRM, consistency crucial for marketing success

[00:13:21] Marketing is becoming more technical and data-centric

[00:20:02] Email marketing, drip campaigns, content marketing, outreach

[00:24:07] Valuable content marketing and email marketing

[00:32:51] Purposeful marketing is essential for success

[00:35:52] High volume of content that lacks value and purpose confuses your audience

[00:45:05] Who excels in marketing and why

[00:48:50] Business development and conference attendance

[00:54:29] Marketing and branding help establish credibility, leading to successful in-person networking and deal closures at conferences

[01:01:29] Networking events essential for resources and connections

Links

Learn more about RCN Capital at https://rcncapital.com/ Learn more about Private Lender Link at https://privatelenderlink.com/ Learn more about Geraci Law Firm at https://www.geracilawfirm.com Subscribe to the Lender Lounge newsletter for episode notifications and exclusive content at https://www.geracilawfirm.com/lender-lounge-podcast Subscribe to the Geraci Law Firm newsletter at https://www.geracilawfirm.com/sign-up Follow Lender Lounge with Kevin Kim on LinkedIn and YouTube