Kicking off product research in your organisation | Nikki Anderson-Stanier (User Research Academy, ex-Zalando)

Product with Panash

This episode is dedicated to better understanding how you can kick-start research practices in your company, starting from scratch.

For this highly in-demand topic, we're super excited to be hosting Nikki Anderson-Stanier.

Why you should join the conversation

🚀 we're going to talk about all the things that have blocked you from launching your first research project at work

🏠 how to create the right environment to launch your first discovery iteration

💬 how to generate conversations and opportunities

🧙🏼 ...and of course....we'll talk about imposter syndrome 😇

A few words fron Nikki herself:

"Hi! I'm Nikki Anderson-Stanier, a qualitative user researcher who meandered into the field through a mixture of a background in psychology and attending a party in which someone started talking about this elusive thing called user experience. After finding out I was abysmal at design, I discovered the niche of user research and fell in love. Eight years later, here I am, running my own company where I coach others in the field and consult for companies. Outside of user research, you can find me reading, writing, and being out and about with my horse or dog - we just moved to Jersey (the old Jersey in the Channel Islands), so I get outside every chance I can!"