Artwork

محتوای ارائه شده توسط RevGenius. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط RevGenius یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !

Work Qualified Accounts Using the 6QA Automated Cadence - Chris Dutton - Revenue Today - Episode # 088

13:09
 
اشتراک گذاری
 

Manage episode 351715227 series 3433744
محتوای ارائه شده توسط RevGenius. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط RevGenius یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Today, we welcome Chris Dutton, Head of Demand Generation and Marketing Operations at 6sense. Employing the right tech allows you to engage with the right people at the right time when they are ready to buy.

Chris digs into how they ensured they have enough resources to respond to the buying signals that they were tracking with their 6QAs. This automated cadence uses a series of technologies to streamline the process of taking qualified accounts and ensuring that they are getting worked.

Takeaways

  • Getting in front of your ICP means nurturing relationships, so even initiatives like email nurture will reflect it in its P2P approach.
  • Track buying signals in your email campaign and have a team of BDRs on standby to insert themselves at any stage.

Quote of the Show

"When these emails go out, they're going out on behalf of our BDRs. So our BDRs can insert themselves at any moment. So if someone engages, they can jump into the conversation. If someone is showing maybe higher intent and we're noticing they're on our website or we're noticing questions on LinkedIn may be that they're asking, they can engage." - Chris Dutton

Connect with Chris in the links below:

Ways to tune in:

  continue reading

118 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 351715227 series 3433744
محتوای ارائه شده توسط RevGenius. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط RevGenius یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Today, we welcome Chris Dutton, Head of Demand Generation and Marketing Operations at 6sense. Employing the right tech allows you to engage with the right people at the right time when they are ready to buy.

Chris digs into how they ensured they have enough resources to respond to the buying signals that they were tracking with their 6QAs. This automated cadence uses a series of technologies to streamline the process of taking qualified accounts and ensuring that they are getting worked.

Takeaways

  • Getting in front of your ICP means nurturing relationships, so even initiatives like email nurture will reflect it in its P2P approach.
  • Track buying signals in your email campaign and have a team of BDRs on standby to insert themselves at any stage.

Quote of the Show

"When these emails go out, they're going out on behalf of our BDRs. So our BDRs can insert themselves at any moment. So if someone engages, they can jump into the conversation. If someone is showing maybe higher intent and we're noticing they're on our website or we're noticing questions on LinkedIn may be that they're asking, they can engage." - Chris Dutton

Connect with Chris in the links below:

Ways to tune in:

  continue reading

118 قسمت

Όλα τα επεισόδια

×
 
Loading …

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.

 

راهنمای مرجع سریع