#111 - Morgan J Ingram - Founding and CEO At Ascension Media Productions - Narrative-led Growth is the Future

Revenue Today

In this episode of Revenue Today, host Jared Robin interviews Morgan J Ingram, founder of Ascension Media Productions. Morgan shares his journey from being a sales rep to starting his own company and explains the concept of narrative-led growth. He discusses the future of sales and the potential impact of AI on the industry. Morgan also highlights the importance of building a strong personal brand.

Morgan emphasizes the significance of creating compelling content and building a personal brand in today's competitive market. He predicts that the future of sales will be driven by narrative-led growth, where companies focus on creating engaging shows and building a community around their brand. Morgan also discusses the potential of AI to replace manual tasks in sales, allowing sales reps to focus on high-value activities and increase productivity. He differentiates between content-led growth and narrative-led growth, emphasizing the importance of context and a consistent narrative in driving meaningful results. Lastly, Morgan shares the key to success and buying back one's time, which involves identifying and eliminating draining tasks and focusing on high-leverage activities that align with one's strengths.

KEY TAKEAWAYS

• Building a personal brand and creating compelling content is essential for success in today's competitive market.
• The future of sales will be driven by narrative-led growth, where companies focus on creating engaging shows and building a community around their brand.
• AI has the potential to replace many manual tasks in sales, allowing sales reps to focus on high-value activities and increasing productivity.
• It is important to differentiate between content-led growth and narrative-led growth. Content without context and a consistent narrative will not drive meaningful results.
• To achieve success and buy back your time, it is crucial to identify and eliminate draining tasks and focus on high-leverage activities that align with your strengths.

HIGHLIGHT QUOTES

Buying Back Your Time and Evolving to 100% - Morgan J Ingram: “Life for me is an evolution of growing yourself to the highest potential and evolving with what the world offers you and experiencing it to the highest level... The only thing I care about is evolving myself to 100%. If I do that, all my other aspects of life will be focused on.”

Why should we be afraid of AI? - Morgan J Ingram: "You should be afraid because you won't know you're talking to AI. Think about it. Companies are going to be like, Ah, I don't want to spend money on travel. I don't want to spend money on hotels. So what if I just have an AI bot that literally sounds like my top rep... They're closing deals... and they're going to log everything in the CRM because they do it as soon as the conversation is over… this is why you should be afraid, because you're not going to know."

Connect with Morgan in the links below:

• LinkedIn: https://www.linkedin.com/in/morganjingram/
• Website: https://ampcreative.io/

Ways to tune in:

• Amazon Music: https://music.amazon.com/podcasts/40b665df-1a4f-455a-a514-ef599fd1a106
• Apple Podcast: https://podcasts.apple.com/us/podcast/revenue-today/id1626063261
• Spotify: https://open.spotify.com/show/38z3wZIAcpoAYF5LQ65xON
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZXRvZGF5LmxpdmUvZmVlZC54bWw
• YouTube: https://youtu.be/6KEho9RSaHs