From A Dallas Garage to One of the Largest Food Brokers in the Country with Bobby Cimrhanzel

Titans of Foodservice

In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Bobby Cimrhanzel, President of Lakeland Marketing, one of the largest foodservice brokers in the U.S. Bobby casts a vibrant and fresh perspective on the need to treat people, run companies with integrity and establish a healthy culture in organizations. Nick and Bobby also discuss how foodservice companies can expand into multiple markets and handle potential challenges in the process.

QUOTES

• “Find great partners. Partners that have the same vision, that are all aligned and will lean into each other.” -Bobby Cimrhanzel [10:16]

• “Doing the right thing is important. It is easier to do the right thing than to cover up doing the wrong thing. Having integrity as a company and as a person and treating people the way they should be treated is important.” - Bobby Cimrhanzel [38:19]

TIMESTAMPS

• [00:27] Intro
• [01:31] How Bobby got into the foodservice industry
• [04:06] Achieving breakthrough
• [08:40] Expanding to larger markets
• [10:40] Value propositions
• [18:45] Creating excitement for your sales teams
• [23:56] Mentors that have influenced Bobby
• [31:01] Bobby’s reflections on his career so far
• [35:05] Facing a potential recession in 2023
• [37:35] How Bobby would like to be remembered

RESOURCES

Portillo Sales

CONTACT

Nick: [e-mail]

Bobby: https://www.linkedin.com/in/bobby-cimrhanzel-9117511a/