How Realtors Can Use Facebook Groups for Organic Lead Generation

The Texas Real Estate & Finance Podcast with Mike Mills

What if leads could come directly to you—without spending a dime on marketing? In this episode, we dive into the art of organic lead generation through Facebook Groups, where realtors and investors create thriving communities that fuel business growth. Discover Kris Sachtleben's proven strategies to build connections and dominate your market.

In this episode, we dive deep into the world of organic lead generation, with real estate entrepreneur Kris Sachtleben sharing how he built a massive network using Facebook Groups. Kris reveals his proven strategies for creating real estate communities that connect agents, investors, and wholesalers, leading to powerful business growth. You’ll learn how to use Facebook Groups to attract off-market property leads, generate organic connections, and leverage these relationships to grow your business. We also explore why nurturing relationships in digital spaces is essential for real estate success in today’s market. Whether you're looking for ways to build your realtor brand or uncover hidden opportunities, this episode is packed with actionable insights. Tune in and get ready to rethink your networking approach.

Key Takeaways

Organic Lead Generation Through Facebook Groups

Kris Sachtleben shares how he uses Facebook Groups to generate leads organically, creating a constant flow of potential buyers, sellers, and investors without relying on paid ads. His strategy focuses on building value-driven communities that attract members who are actively looking for real estate opportunities.

Building a Real Estate Network From Scratch

Kris explains how to start and grow a real estate Facebook Group from zero. By connecting with key players in the industry, such as agents, wholesalers, and investors, you can create a self-sustaining network that continuously grows through word of mouth and organic engagement.

Leveraging Relationships for Long-Term Success

The episode highlights the importance of relationship-building in real estate. Kris reveals that focusing on the needs of group members, providing them with value, and making key connections have been central to his success in creating thriving communities that fuel business growth.

Finding Off-Market Deals Through Online Communities

Kris explains how his Facebook Groups have become a valuable resource for discovering off-market real estate deals. These groups connect buyers, sellers, and investors in real-time, often giving members first access to opportunities before they hit the MLS.

Scaling Your Network Across Multiple Markets

As the founder of over 20 real estate Facebook Groups spanning multiple states, Kris shares his blueprint for scaling online communities. He emphasizes that once the first group is successful, replicating it in other markets becomes easier, allowing for rapid growth across different regions.

Guest Bio: Kris Sachtleben

Kris Sachtleben is a real estate entrepreneur who has mastered the art of building powerful online communities to drive organic lead generation. With a background in billboard location development, Kris transitioned into real estate, creating and managing over 20 real estate-focused Facebook Groups with a combined membership of more than 300,000 agents, investors, and property buyers. His expertise lies in fostering valuable connections between industry professionals, facilitating off-market deals, and helping realtors grow their businesses through strategic networking. In addition to his real estate ventures, Kris continues to lead a successful signage business while offering unique services like private jet travel for real estate investors.

Resources Mentioned in This Episode:

Grand Chateau Properties:

Visit grandchateauproperties.com to explore Kris Sachtleben's Facebook Groups and resources across 23 states.

URL: http://grandchateauproperties.com

Advent Jets:

Learn more about private jet travel and luxury services for real estate investors.

URL: https://www.adventjets.com

DFX Exchange Lending Platform (Real Estate Capital Community):

Find funding for real estate projects through Kris’s partnership with DFX Exchange, which connects investors to family offices and private lenders.

URL: https://dealflowxchange.com/real-estate-capital-community

Prime Nationwide LLC Services:

Access nationwide LLC creation, tax consultation, and other legal services through Kris’s partnership with Prime.

URL: https://www.prime.com

Max Maxwell (Real Estate Influencer):

Follow Max Maxwell’s insights on real estate investing and lead generation.

URL: https://www.maxmaxwell.com

Connect with Kris Sachtleben:

Reach out to Kris directly for collaboration and networking opportunities.

URL: https://bit.ly/m/Kris-Sachtleben

Mike Mills Contact Information:

Find all of Mike’s contact details and resources for mortgages and real estate financing.

URL: https://linktr.ee/mikemillsmortgage

Time Stamped Summary

[0:00 - 3:59] - The Power of Reaching Out & Introduction

[4:00 - 8:51] - Building Real Estate Groups & Organic Growth

[8:52 - 12:49] - Addressing Facebook Group Skepticism & Database Building

[12:50 - 17:27] - Starting a Facebook Group & Connecting People

[17:28 - 22:43] - Scaling the Group Model & Digital Networking

[22:44 - 26:50] - Delegating Group Management & Kris’s Career Transition

[26:51 - 31:27] - Expanding Networks & Engaging Moderators

[31:28 - 36:29] - Vetting Moderators & Billboard-to-Facebook Transition

[36:30 - 40:15] - Becoming a "Super Connector" & Business Expansion

[40:16 - 45:48] - Expanding Resources & Systems for Scaling

[45:49 - 51:35] - Group Management Strategies & Scalable Systems

[51:36 - 56:03] - Live Events & Educational Resources