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What are the Key Elements of Brand Positioning? | With Phil Pallen
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What is brand positioning? How has it changed? And what does it take to make it a success?
That's what we're talking about today with a man whose non-conventional approach to digital marketing and talent for social media has built him a global audience.
He's advised hundreds of brands from over 30 countries, including a shark on Shark Tank, a Nobel Peace Prize winner, and several politicians. He's a personal branding expert, keynote speaker, and the founder of Phil Pallen Collective.
A warm welcome to the Strategic Marketing Show, Phil Pallen.
You can find Phil over at philpallen.co.
Topics discussed on this episode include:
- 50 years ago, Kotler defined brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”.
- Does that still hold true today?
- What does he mean by the company’s “offering” and “image”?
- What’s an example of a distinctive place in the mind of the target market?
- How do you go about achieving this, practically, today?
- What are the biggest brand positioning mistakes you see today?
- What are some quick wins that an enterprise brand can do to improve their brand positioning?
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