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Maximize the Impact of Your MarTech Investments | With Kerry Dawes
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How many martech subscriptions do you have that you struggle to justify? And how do you decide what martech you really need? And how do you maximize the impact of the martech that you keep?
That’s what we're discussing today with a seasoned marketing professional who's led multifaceted teams of customer experience, data, CRO, and technology experts to deliver amazing customer experiences.
She currently helps brands to define their optimum martech architecture as the Martech Director for digital agency Digitas.
A warm welcome to the Strategic Marketing Show, Kerry Dawes.
You can find Kerry over at Digitas.com.
Topics discussed on this episode include:
- You say that organizations are currently reporting utilizing only 42% of their MarTech investments (down 16 percentage points since 2020) - why is that?
- Should firms be reducing the number of martech platforms that they use?
- How do you get more use out of a martech platform?
- How do you better connect data & tech so we can finally deliver connected acquisition, conversion & retention journeys?
- How do you decide on the martech that you should be using?
- What’s a brand that’s using martech really well at the moment?
- How do you stay on top of evolving martech technology?
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