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How Do Traditional Events Fit into a Marketing Strategy? | With Kathryn Frankson
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Do traditional events still have a part to play in a modern enterprise marketing strategy? And if so, how can you actually integrate them successfully?
That's what we're going to be discussing today with a lady who focuses on the product, experience, content and community of putting together the most successful business event possible.
She's the former Director of Event Marketing at Informa and the current Global Director of Marketing at Money20/20.
A warm welcome to the Strategic Marketing Show - Kathryn Frankson.
[You can find Kathryn over at money2020.com.]
Topics discussed on this episode include:
- Do things like online events reduce the need to participate in face-to-face events?
- How do you tend to advise that a traditional, face-to-face event fits into a marketing strategy?
- Should big brands be running their own events?
- How do you attract the right audience?
- What kind of goals should you have when you’re putting together an event?
- What are attendees looking for at an event nowadays?
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