How Business Model Innovation Changed AgTech in 2024

Agtech - So What?

There’s nothing like the end of another year to have us reflecting on the recent successes in the world of agtech, and the many challenges still left to overcome. One thing that has continued to stand out to us in 2024 is the vital need for more business model innovation.

There’s so much amazing technology that already exists, but for one reason or another, it is not getting adopted or utilized; it’s not delivering on the promised impact or commercial potential. Over the last twelve months we’ve talked to countless entrepreneurs and innovators who are finding novel and fascinating ways to overcome business model barriers, even when they aren’t using those words to describe their efforts.

So this week, Sarah is sitting down with Tenacious Ventures Managing Partner Matthew Pryor to connect the dots on business model innovation that we’ve discussed in different podcast episodes all year long.

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