Revitalizing Architectural Gems with Carolyn Schneider

The Unfamiliar Shift with Ariela

Carolyn grew up in sunny Los Angeles and graduated from New York University. After working in New York City nightlife and restaurants, it was not long before she fell in love with hotels and started managing Events at Ace Hotel New York.

From there, she joined the team at Vikram Chatwal Collection in New York, bringing her sales and marketing skills to the forefront.

When Ace Hotel Group decided to open in Downtown LA, Carolyn was recruited to head on back to the West Coast to build accounts from the ground up in a culturally emerging landscape.

Her experience did not stop there. From her work with Proper Hospitality to Sydell Group to even co-founding a consulting company for emerging hospitality companies, Carolyn was a champion of the boutique lifestyle.

Fast forward to the present day, Carolyn is with Casetta Group and is furthering her passion for hospitality, management, and revitalizing small boutique properties.

What You Will Hear:

• How Carolyn established her career in hospitality
• Building Casetta Group
• Casetta Group’s mission statement
• Working in a partnership with Montecito Venture Partners
• New project in Silverlake
• What is Los Angeles culture to Carolyn?
• Being an artisan. Curating art for properties.
• Being a woman owner in the hospitality industry
• Advice for up-and-coming hotel owners
• The importance of understanding all of the aspects of how a hotel runs
• What boutique means to Carolyn

Quotes:

“LA is very iconic visually, and it's all just little postcards everywhere. The scenery is just so beautiful. You really remember how incredible just nature even in this city is, that you can go to Griffith Park or go to Malibu and have such a totally different visual.”

“I'm not the one painting the portrait, but I definitely have a lot of excitement around bringing artists together and making that experience for people and setting the scene.”

“I think it's all about relationships, honestly. It's not just making friends, but making a good first impression, keeping in touch, and always looking for what else is out there.”

“Hospitality is about human connection. Technology enhances it.”

“Boutique is definitely about personalization.”

Mentioned:

Casetta Group

Casa Cody

Sponsored by Solonis

BLLA