Authenticity and Strategy, Keys to Business Success with Dianne Shelton

Val Full Volume

We are getting strategic with sparkles in our hair!!

Val has an amazing conversation with systems and offer strategist Dianne Shelton.

Jumping headfirst into what is a funnel? Breaking down how you bring traffic in, nurture, and even convert to make sense to you as an individual business owner. From choosing the word that makes sense to you or doesn’t make you cringe, like blueprint, strategy, or even roadmap. Infusing what is fun for you into your business, your gut instincts, or even your allergy to certain words. It’s all about what is best for you and your audience.

Giving yourself permission to change gears, focus, adapt, and evaluate what works and what doesn’t. Allowing yourself to enjoy your business and throwing away the ‘sunk cost’ to energize the ‘opportunity cost’. Such excitement comes forth as they engage around the opportunity to put something to the side and give time grow and come back with fresh eyes and perspective.

They celebrate the necessity of showing up as one’s true self, and Val challenges the notion of needing different personas for various professional settings, advocating instead for unapologetic authenticity and comfort in one’s own skin. The episode wraps up with a call to focus on genuine connections and meaningful business growth grounded in authenticity.

Connect with Dianne Shelton:

https://www.instagram.com/passionbreakthrough/

https://www.linkedin.com/in/diannecshelton/

https://www.facebook.com/groups/passionbreakthroughcommunity

Dianne Shelton is a business coach & systems strategist helping heart-led entrepreneurs & CEOs upscale their offers, get more leads & automate their sales so they can finally stop leaving money on the table and get more time back in the day.

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