Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Our Spotlight on Action podcast series highlights LAN stakeholders’ work on the ground to affect positive change in the nation’s health care system. Through leading alternative payment model (APM) adoption, to addressing systemic disparities in both access and quality of care, LAN stakeholders are passionate about improving the health care system for everyone. These are their stories from the front line of health care transformation.
Our Spotlight on Action podcast series highlights LAN stakeholders’ work on the ground to affect positive change in the nation’s health care system. Through leading alternative payment model (APM) adoption, to addressing systemic disparities in both access and quality of care, LAN stakeholders are passionate about improving the health care system for everyone. These are their stories from the front line of health care transformation.
The LAN’s newest initiative, the Accountable Care Action Collaborative (ACAC), is turning talk about healthcare payment reform into action. The ACAC is thinking beyond payment reform to ensure the delivery of quality care for every patient, every time. Listen to ACAC Co-Chairs Jeff Micklos and Leah Binder as they sit down with Frank McStay and share how their experience in health care aligns with ACAC goals and the importance of accountable care in improving patient healthcare experiences and outcomes!…
Host Aparna Higgins, LAN Senior Advisor and Senior Policy Fellow at the Duke-Margolis Center for Health Policy, interviews Vice President of Health Justice at the National Partnership for Women & Families, Sinsi Hernández-Cancio. In this episode, Sinsi discusses her perspective on patient-centered care and the crucial changes needed to transform health equity. She also shares her personal and professional experiences with the health care system, emphasizing the inequities that need to be addressed to provide effective, value-based care.…
Host Aparna Higgins, LAN Senior Advisor and Senior Policy Fellow at the Duke Margolis Center for Health Policy, interviews Chief Medical Officer for the CMS Innovation Center, Dora Hughes, and Chief Strategy Officer for the CMS Innovation Center, Purva Rawal. In this episode, Dora and Purva share how the CMS Innovation Center is approaching specialty care. They discuss insightful information including the strategic objectives for improving access to high quality care and the critical elements of integrating specialty care into the future of APMs.…
Washington State’s Chief Medical Officer and LAN Executive Forum Co-Chair Judy Zerzan-Thul, M.D., M.P.H., joins host Aparna Higgins, senior policy fellow at the Duke-Margolis Center for Health Policy at Duke University and senior advisor to the LAN, in this episode of Spotlight on Action. They discuss why it’s critical to incorporate patient and community voices into state-level APM implementation and how to accomplish that. Dr. Zerzan-Thul shares examples of progress and success from her experiences in Washington State and Colorado. The episode also covers the need to move from fee-for-service into more value-based payments and the biggest challenges for effective health equity initiatives.…
Host Aparna Higgins, senior policy fellow, Duke-Margolis Center for Health Policy at Duke University and senior advisor to the LAN, interviews Dr. Marshall Chin, HEAT Co-Chair. Dr. Chin shares how APMs and other value-based payment models can contribute to and improve health equity. The conversation also delves into the issues of social determinants of health, incorporating health equity into APM plan design, and highlights some of the key points of the HEAT’s recently published guidance document, Advancing Health Equity through APMs .…
Host Aparna Higgins, Senior Policy Fellow at the Duke-Margolis Center for Health Policy and Senior Advisor to the LAN, interviews Dr. Marc Harrison, President and Chief Executive Officer of Intermountain Healthcare and LAN CEO Forum Co-chair. Marc shares his insights on the benefits of transitioning to APMs, how to advance health equity, and what COVID-19 has revealed about the nation’s health care system.…
Host Aparna Higgins, Senior Policy Fellow at the Duke-Margolis Center for Health Policy and Senior Advisor to the LAN, interviews Emily Brower, Senior Vice President of Clinical Integration and Physician Services at Trinity Health and LAN Care Transformation Forum Co-chair. Emily shares how Trinity Health is responding to the ongoing COVID-19 pandemic, the importance of considering health equity in care delivery, and how APMs can support resiliency during public health emergencies.…
Washington State’s Chief Medical Officer and LAN Executive Forum Co-Chair Judy Zerzan-Thul, M.D., M.P.H., joins host Aparna Higgins, senior policy fellow at the Duke-Margolis Center for Health Policy at Duke University and senior advisor to the LAN, in this episode of Spotlight on Action. They discuss why it’s critical to incorporate patient and community voices into state-level APM implementation and how to accomplish that. Dr. Zerzan-Thul shares examples of progress and success from her experiences in Washington State and Colorado. The episode also covers the need to move from fee-for-service into more value-based payments and the biggest challenges for effective health equity initiatives.…
Host Mark McClellan, MD, Ph.D., Professor of Business, Medicine, and Policy and founding Director of the Duke-Margolis Center for Health Policy at Duke University and LAN CEO Forum Co-chair, interviews Will Shrank, MD, Chief Medical Officer at Humana, and LAN Care Transformation Forum Co-chair. In this episode, Will shares how Humana is responding to the COVID-19 pandemic, eliminating barriers to telehealth, and how healthcare is evolving to address equity, access, and inclusion. This is part one of a three-part series featuring the LAN’s Executive Forum Co-chairs on lessons learned from the front lines of a public health emergency and how to apply these lessons to pave paths for health equity and payment reform.…
Host Jeff Goldman, Director of the LAN through the MITRE-operated Health FFRDC, interviews Dr. Andrea Gelzer, Senior Vice President and Chief Medical Officer for AmeriHealth Caritas, and Karen Dale, Market President of AmeriHealth Caritas District of Columbia. In this episode, they share how their organization is responding to issues of equity and access while promoting value-based payment initiatives to improve outcomes.…
Host Aparna Higgins, LAN Senior Advisor and a Senior Policy Fellow at the Duke-Margolis Center for Health Policy, interviews Frederick Isasi, Executive Director at Families USA, one of the nation’s leading nonpartisan nonprofit health care advocacy organizations. In this episode, Aparna and Frederick take a deep dive into health equity and discuss creating solutions to reduce disparities in the U.S. health care system through APMs and value-based payments.…
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