10: How to Positively Impact the Minds of Future Blue Collar Workers and Their Families - with Brad Herda

a BROADcast for Manufacturers

Meet Brad:

Brad is the founder of vision forward business solutions and co host of the blue collar BS podcast. He has the mission to positively impact 1000 blue collar families. He does this by focusing on building businesses that grow, can attract Gen Z talent, and be able to be sold or transferred to the next generation. He is passionate about ensuring blue collar is not looked at as less than creating a revival of pride to work with your hands.

Kris: Why are you so passionate about manufacturing and getting Gen Z involved?

Brad: So growing up myself, I've been in manufacturing or working on cars, or whatever, since I've been really, really young. And I've been blessed to be able to mentor in the first robotics programs for about a decade. And working at Bucyrus and CAT and doing the outsource manufacturing or subcontract work and getting to see all of those mom and pop shops and you know, the people that are employed and the skills that exist, and then watching that just deteriorate, from basically 2001 Until today still, because we said no to two generations of people to get into into that work. And in order for this to survive in order for us to make really cool things. Yeah. Like we did it. CAT and some of the manufacturers, all the really cool shit that's made here in Wisconsin and around this country. We're not gonna be able to do it if we don't figure out how to get these kids into place. It is so awesome to just look at the cool things made in Wisconsin list that comes out every year. And to have that pride to have people say, hey, we made those things or be able to put that out there and being able to say, for me, right, I delivered seven draglines around the world. I'm the only person that's ever done that on this planet. From that perspective, it's really cool to say I know those pieces of equipment around the world that are unearthing coal to keep our energy sources alive, right? It's awesome to have that feeling that is eroding, and we need to bring it back

Erin: So hows it going? There are people are catching your your message, and other folks are in the choir along with you. Have you seen that needle move? And what is that looking like?

Brad: Yes, there's still high schools get paid on performance. So the education system, has done a much better marketing job of capturing people's attention and allure for the experience than to go to work in a factory. The universities and education system got ahead of that. And industry did not do anything. You had a group of individuals. So for myself as a Gen X, early gen X. College was that next thing, you know, it wasn't necessarily I didn't necessary need a college education to do my job or to move forward. But the guys, the folks that are in there, you know, 50 and younger. It was expected that everybody had a college education.

Erin: Do you see any communication going out to parents? Do you see parents starting to recognize that this is a good direction to encourage their kids to go into? What's the job of mom and dad here?

Brad: Yeah, one of the one of the school districts here in our area, they've got a really good program, they started this program 10 years ago, I think, one or two kids into this program to be able to work summers get internships get exposure, they now have 80 kids. It's about getting that exposure, and then the kids are excited about it. And we parent differently today. Right? There's a lot of make your own decision earlier. Instead of being parents more being friends.

And so much more…

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http://www.vfbsolutions.com/

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Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!