Should your wedding business be on TikTok with Meagan Culkin

Wedding Pros who are ready to grow - with Becca Pountney

Today I'm chatting with Maegan Culkin about all things Tik Tok! Why should you be paying attention to it and should your wedding be on TikTok in the first place?

We talk about what couples are looking for and how you can master the platform without ever having to dance.

Here's a link to all the resources mentioned in the episode

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Time stamps:

The Power of TikTok [00:00:00] Meagan discusses the benefits of using TikTok for wedding businesses, including building relationships with couples and showcasing personality.

Introduction to Meagan Culkin [00:00:56] Becca introduces Meagan Culkin, owner of Magnolia Collective, a wedding planning and design company, and discusses her experience in the wedding industry.

Meagan's Journey in the Wedding Industry [00:02:14] Meagan shares her background in the wedding industry, coming from a family with a history of wedding-related businesses, and her transition from other hospitality roles to starting her own business.

The Rise of TikTok for Wedding Planning [00:10:10] Discusses how brides turned to TikTok during the pandemic for advice and support from other couples.

Using TikTok to Educate and Connect [00:11:14] Explains how Meagan inserted herself into TikTok conversations to educate brides about wedding planning during COVID-19 and showcase examples of safe gatherings.

The Personalization and Benefits of TikTok for Wedding Businesses [00:18:56] Addresses the misconception that TikTok is only for dancing and highlights how wedding vendors can use the platform to capture and share behind-the-scenes content, educate couples, and build relationships.

The importance of detail images in wedding planning [00:21:16] Meagan discusses the significance of including detail images, such as shoes, in wedding design suites and the missed opportunity for exposure for photographers.

Tips for creating TikTok videos [00:22:32] Becca asks Meagan about the process of creating TikTok videos, including how polished they need to be and the apps she uses for editing.

Using TikTok and Instagram for marketing and conversion [00:29:30] Meagan shares her experience of booking clients through TikTok and Instagram, highlighting the return on investment and the potential for increased revenue through targeted ads.

The personality shines on TikTok [00:33:06] Discussion on how TikTok allows Meagan's personality to shine through and the potential of the app for wedding businesses.

Not everyone is your competition [00:33:30] Realizing that other wedding businesses are not competition and that there is enough work to go around.

Community over competition [00:34:50] Emphasizing the importance of supporting and collaborating with the wedding business community rather than viewing them as competition.

Mentioned in this episode:

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Find out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro