Automation, tech and entrepreneurship with Cherie Yang

Wedding Pros who are ready to grow - with Becca Pountney

In today's episode I am chatting with founder of Visualist Cherie Yang. We talk through how she founded Visualist, where she sees technology fitting in with our wedding planning couples and how automation can improve your customer service.

If you want to be forward thinking in your wedding business and keeping on top of trends in technology, this episode is well worth a listen.

Find Visualist on Instagram

Want to try Visualist for yourself? Use the code BECCA to get a one month free trial and $300 worth of credit to test out the features.

Time Stamps:

Understanding the Entrepreneurial Journey (00:00:00) Cherie discusses the importance of early-stage entrepreneurs being involved in their vision and its realization.

Introduction and Background (00:01:07) Becca introduces Cherie and they discuss their first meeting in Las Vegas and their growing relationship.

Cherie's Career Evolution (00:02:16) Cherie traces her career journey from being a corporate lawyer to a brand strategist and how it led her to found Visualist.

Challenges in Existing Systems (00:06:39) Cherie and Becca discuss the limitations of existing platforms for wedding professionals and the need for a more comprehensive solution.

Practical Implementation of the Idea (00:07:57) Cherie explains the practical steps she took to bring her idea to life, emphasizing the importance of understanding the customer's pain points.

Importance of Understanding Systems (00:12:13) Cherie discusses the importance of having a basic understanding of systems to make informed decisions and adapt to changes.

Visualist's Value Proposition (00:15:34) Cherie details how Visualist assists wedding professionals in managing client, design, and admin workflows, emphasizing the platform's collaborative and organizational features.

Integrating Technology for Today's Couples (00:21:42) Cherie explains the importance of integrating technology for today's couples, emphasizing convenience, accessibility, and productivity.

Technology for Creative Professionals (00:24:04) Discussion about the need for technology that caters to the creative mind and workflow, saving time and enhancing client satisfaction.

Standing Out at Wedding MBA (00:26:15) Strategies used to stand out at a crowded exhibition, including a manicure station, unique merchandise, and attending a pre-event mixer.

Networking and Learning at Wedding MBA (00:34:12) The value of attending Wedding MBA for learning, networking, and exposure to international perspectives in the wedding industry.

Building a Supportive Community (00:36:14) The importance of creating a community of fellow entrepreneurs for support, advice, and mental well-being.

Special Offer for Listeners (00:39:22) Details of a special offer for listeners to sign up for Visualist with a free trial and credits, and the approachability of the Visualist team.

Mentioned in this episode:

Summer Support!

Looking for support with your wedding business or venue this season? I have put together some options for you. Wedding Pro Agency: Hand over some of your admin tasks to my team to give you some time back this summer. From social media posting to website updates, email sequences and crm set up, there are lots of ways we can help you. One to One support: I have two spaces to offer one to one support from June - August to help keep you in track. If you are interested, drop me an email: [e-mail]

Wedding Pro Agency