#130: When is the Right Time to Invest in Demand Generation? (and mistakes to avoid getting started) - Demand Gen mini-series Ep.2

The B2B Playbook

When is the right time to invest in Demand Generation? Are you struggling to scale your B2B business? Tired of feeling like you're searching for a needle in a haystack when it comes to finding new customers? If so, it might be time to explore demand generation.

What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight.

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In this episode of The B2B Playbook, we break down when is the right time for your B2B company to start a demand generation strategy. We share the brutal truth about why most businesses struggle to scale without demand gen and reveal the key prerequisite your company needs before launching a program.

This is part.2 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ The critical prerequisite your B2B company needs before starting demand generation

+ 3 signs that signal your business is ready for a demand gen program

+ How to launch a successful demand generation pilot project

You'll discover the tell-tale signs that indicate your business is ready for demand generation, including the ideal company size, team structure, and level of product-market fit. We also provide practical tips on how to start small with a pilot project, support your existing acquisition channels, and document your demand gen strategy for long-term success.}

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00:00 Intro: When to Start Demand Generation?

02:14 Recapping the 5 Bs Framework

04:37 The Importance of Demand Generation

06:33 Prerequisite: Product Market Fit

09:22 Signs Your Business is Ready for Demand Gen

11:52 Starting Small with a Pilot Project

14:02 Supporting Existing Acquisition Channels

15:42 Documenting Your Demand Gen Strategy

17:07 Key Takeaways: When to Start Demand Gen

18:40 Outro and Call-to-Action

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S06 E130 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

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