#127: How to Start & Grow a B2B Podcast for your Company or Personal Brand - lessons from $1million+ pipeline

The B2B Playbook

Thinking of starting a B2B podcast for your company or personal brand? Or running one but you it's not achieving the goals you wanted it to?

With 130+ episodes in the bank and over $1million+ in pipeline generated from their podcast, hosts of The B2B Playbook Kevin Chen and George Coudounaris share all the things they wish they knew before getting started.

Because let's face it, it wasn't all sunshine and rainbows!

Many of these questions have been sourced directly from the audience - so it's likely your question has been covered!

Tune in and learn:

+ 5 essential steps to launch your podcast

+ how to make your audience fall in love with it

+ the process and equipment you need to run the whole show smoothly

This episode is a must-watch for B2B SaaS marketers who want a solid strategy to follow that's guaranteed to drive long term pipeline.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Kickoff: Why Your B2B Company Needs a Podcast

05:45 First Steps: Planning Your Podcast Strategy

11:30 Content Creation: Engaging Your Audience

17:15 Tech Talk: Essential Gear for Starting

22:50 Promotion Tactics: Increasing Your Reach

28:25 Guest Selection: Booking Impactful Voices

34:00 Analytics Deep Dive: Measuring Success

39:35 Monetization Strategies: Making Profit

45:10 Listener Engagement: Building a Community

50:45 SEO for Podcasts: Boosting Visibility

56:20 Future Trends: Staying Ahead in Podcasting

61:55 Case Studies: Real Success Stories

67:30 Challenges & Solutions: Overcoming Obstacles

73:05 Final Thoughts: Your Next Steps

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E127 - The B2B Playbook

#b2b #b2bmarketing #socialmediamarketing #b2bsaas #contentstrategy #demandgeneration

#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing