))
#116: Crafting An Irresistible B2B Offer: 7 Steps To Create an Offer So Good Your Customer Can't Say 'No'
Manage episode 387360910 series 2965183
محتوای ارائه شده توسط Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Make an offer SO DAMN GOOD that your customer feels stupid saying ‘NO’ to it.
That’s the challenge we laid down to our B2B marketers in this episode of The B2B Playbook. Now, most marketers when they think about an ‘irresistible offer’ turn their minds to pricing, free trials, or overpromising with huge commercial outcomes.
But that’s not a sustainable approach. And here at The B2B Playbook, we’re all about long term b2b demand generation strategies that scale.
An ‘irresistible’ offer is about creating an offer so perfectly aligned with your customers’ deepest needs that they would find it irrational to decline. So today, through our easy to follow seven-step process, we’ll show you how you can transform your offer from ‘just another option’ to the obvious choice for your Dream Customer.
-----------------------------------------------------
SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook
SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/
GET the latest CONTENT: https://theb2bplaybook.com/
-----------------------------------------------------
00:00 - Introduction to Crafting Irresistible Offers
00:03:34 - Niching Down for Better Targeting
00:07:00 - Understanding Your Dream Customers
00:10:36 - Defining Unique Value Propositions
00:13:00 - Effective Positioning Strategies
00:15:20 - Determining Your Pricing Strategy
00:18:00 - Big Fish, Small Pond Positioning
00:21:00 - Crafting and Testing Your Offer
00:24:05 - Real-World Positioning Insights
00:27:20 - Crafting Irresistible Offers
-----------------------------------------------------
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bplaybook.com/the-b2b-incubator
S05 E116 - The B2B Playbook
#b2b #b2bmarketing #digitalmarketing
#b2bsaas #demandgeneration
163 قسمت
اشتراک گذاری
