180. Elevate Your PR Game with Maven Consulting

Kiss My Aesthetic Podcast

Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected sources. Plus, hear about her mouth tape brand, Dryft Sleep. Jess Windell is the founder and Chief Maven of Maven Consulting, a full-funnel PR firm for consumer brands, and co-founder of Dryft Sleep, a before-bed sleep consumables brand. After more than a dozen years of honing her skills in-house and at various agencies, Jess launched Maven Consulting in 2020. Her mission? To help consumer brands craft their PR strategies on their own terms and timeline. She believes in “the trifecta” of storytelling—telling the right story, at the right time, to the right audience. ------------------------ In today's episode, we cover the following:

• What drew Jess to PR
• Roles and responsibilities of an in-house publicist
• Prioritization and planning in PR
• Building and maintaining relationships with stakeholders and brands
• Diagnosing brand opportunities
• How to stay on top of the trends
• Doing an in-depth competitor analysis and industry monitoring
• Her sleep wellness brand, Dryft Sleep
• Integrating PR with influencer marketing
• Strategic PR approaches

----------------------- GUEST INFO: To learn more about Jess and Maven Consulting, follow on LinkedIn @JessWindell, Instagram @Maven_Consulting and visit their website, MavenConsultingCo.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard