A Culture of Learning featuring Joseph McBee

Brand Story

Continuous learning is a crucial aspect of organizational improvement. Just ask Senior Instructional Designer and e-Learning Specialist at Canon, Joseph McBee. When organizations encourage employees to engage in ongoing learning and development opportunities, they can stay ahead of industry trends, adapt to changing conditions, and drive innovation. In episode 78 of Brand Story, we speak with Joseph about the similarities between learning and development and marketing, ways to make learning easier, and how to create a culture of learning in the workplace.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-culture-of-learning/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters

(00:00) Introduction - Joseph McBee, Senior Instructional Designer

(01:18) What is Instructional Design?

(03:25) Shift in Learning Formats with Technological Changes

(05:53) The Empathy of Working in Learning & Development

(07:42) Stories as a Framework for Teaching & Marketing

(10:07) Being a Lifelong Learner

(21:56) How Can Organizations Accommodate Different Learning Styles

(23:42) Mixing Up Learning Delivery Formats

(26:48) Storytelling as a Connector of People

(28:10) The Future of Learning & Why Companies Should Value It

(33:39) The Ripple Effect of Learning

(36:26) The Call to Connect to People Through Teaching & Stories

(37:19) Joseph's Current Chapter in Life

(38:22) Advice to Younger Self

(39:17) Focusing on the Present, Not the Destination