Ep 30 - What’s working on Pinterest in 2022 - Interview with Tami Abonga

Inspiring Women in Business

It is not easy to be visible and to put oneself out there for the people. However, when you think about your purpose of serving these people and that you have something to share, things become easier. You may think that what you have is so small and simple but it is exactly what other people need to take a step ahead. When you give up on your purpose, you’ll never know how close you are to making things happen.

In this episode, Ruth interviews Tami Abonga about what’s working on Pinterest in 2022. She also shares some great advice on starting or launching your own business online and overcoming the struggles of going out there and being visible to serve the people.

Listen and Enjoy!

Key takeaways from this episode:

• If you have that mindset of serving, it will be easier for you to go out there and be visible.
• Even if you are two steps ahead of the person you are trying to help, that is more than enough to help them because you have something that can help them get two steps ahead.
• Pinterest works like a search engine so you have to think of what your target audience would be searching for. Find the keywords and use them in your content on Pinterest.
• If you are thinking about using Pinterest, the best time is now, so that in six months or three months, you've already built that momentum and you started to build an audience on Pinterest as well.
• Create blog posts, have the call to action, and pin them to Pinterest.
• It's good to have a separate landing page for whatever lead magnet you've got.
• Make sure that you are not just pinning the same thing over and over again instead, you should curate a feed of helpful content for your ideal audience.
• Start small, be around other people who are doing the same thing as you, and just go for the business you want to do.
• The whole point of being in business is to help people and to enjoy doing it.
• When you give up, you'll never know how close you are to finally making things happen.
• Focus on where you are and how you can help people while you build yourself up.

Episode Timeline:

00:00 Episode Intro

00:41 Intro

02:03 About Tami Abonga

02:32 What led Tami to her business today

06:40 How Tami overcomes the struggles of going online and talking to people

09:26 Tami’s advice on using Pinterest for business

10:50 How to find the keywords to use for your content

12:10 The best time to start using Pinterest for business

13:02 Getting leads from Pinterest

14:57 How Pinterest changed over the last few years

17:56 Tami’s advice for people who are starting a new business

22:07 Where to find more about Tami

Connect with Tami Abonga here:

Website: https://www.freshpinstudio.com

Instagram: https://www.instagram.com/freshpinstudio

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/