ISEs3 Ep1: Scott Santucci Pt1 - Before the Sales Enablement Society

Inside: Sales Enablement

Episode 64: ISE Season 3#1: BSES

Welcome to "season three" of Inside Sales Enablement ...ISE - focused on Enablement History. I'm Erich Starrett. I started out in the ISE audience listening to SES Founding Father Scott Santucci and Trailblazer Dr. Brian Lambert', and then collaborated with them to build OrchestrateSales.com to be the global home for the ISE Podcast and related resources for Sales Enablement #Orchestrators, including Sales Enablement Society history.

It is the week of the seventh anniversary of the official signing of the SES into reality by the ~100 Fore-founders in Palm Beach, November of 2016. We begin ISE Season 3 with a focus on "Before the SES ...and how it almost didn't exist" with SPECIAL GUEST Sales Enablement Society Founding Father Scott Santucci himself.

• Was Sales *Enablement* the first choice, or were there a few left marked through on the the whiteboard?
• What HEROic role did the four days of Scott and Brian Lambert's Forrester Sales Enablement Conferences play?
• Would the Sales Enablement Society have even become a thing if Jill Rowley didn't engage a cynical Scott in a Social Media challenge centered around Tiffani Bova, with a few extra nudges from across the pond thanks to Tamara Schenk?
• The significance of Lisa Pintner not just letting Scott sulk in a corner at the happy hour?
• How do you create a forum that fosters creative conflict and to challenge each other in a positive way?
• What was the role of vendors including Corporate Visions (@Jody Kavanaugh and Tim Riesterer,) SAVO Group (now part of Seismic) and @iCentera (Craig Nelson)?
• What came into reality of the intersections of Sheevaun Thatcher, CPC, Jill Guardia (she/her), and Daniel West introducing Scott to @Jim Ninivaggi?
• ...with involvement of key players like Walter Pollard, Carol Sustala, Mike Kunkle, Lee Levitt)
• How long did it take Rahul Gupta to come up with the SES Lion brand marketing package and approach?

And THOSE questions don't even yet have us to the Palm Beach MEETING! Enjoy part one! Part two coming soon...

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