Pricing and financial aspirations... enoughness and giving back

Business Tao with George Kao

In this video, I discuss a different perspective on pricing -- charging based on "enoughness" and compassion -- rather than the common advice to charge what you're worth or what the market will bear.

It's important to consider our own lifestyle needs and determining what is "enough" for us. By minimizing our lifestyle costs, we can charge less, serve more people, and do so with less financial pressure.

I also discuss the idea of charging with compassion for our clients and customers, while still ensuring that we have a bit more than enough to invest in our future.

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