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RD23: Why Podcast Advertising Works, Dan Schawbel interviews Alex Blumberg and more predictions for 2017
Manage episode 273652467 series 2800335
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Welcome to episode 23 of the Richard Dally podcast where I bring you a UK perspective on the latest news and developments from the world of podcasting and Internet Radio
This week I look at why adverts in podcasts are so effective, I summarise an interview with Gimlet Media Founder, Alex Blumberg, consider how easier availability of streaming might help podcasting and look at more predictions for how podcasting will develop in 2017.
Websites and articles mentioned in the show:
http://rainnews.com/insights-on-why-podcast-advertising-works/
http://blog.omnystudio.com/post/156113825967/cash-for-comment-why-do-host-read-podcast-ads
https://www.podcastmotor.com/easy-streaming-opens-doors-to-strong-podcast-growth
http://www.adnews.com.au/opinion/podcast-predictions-for-2017
http://www.forbes.com/sites/danschawbel/2017/01/24/alex-blumberg-lessons-from-his-transition-from-traditional-to-new-media
The show-notes for this episode are at http://www.richarddally.com/23
Contact me:
Twitter: @richarddally
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