314 Lyrical Poetry – Tony Harrah on the Parallels of Book and Music Marketing

The Unstarving Musician

Independent musician and author Tony Harrah shares his lyrical poetry journey across the music and literary worlds. In this first of two parts, Tony discusses his realization that marketing books mirrors marketing music, detailing his experiences building writer groups (much like starting his blues jams) and developing grassroots promotional strategies. We explore his evolution from musician to author with works like "Boxing With God" and "Asking For a Playground Push, But Got a Schoolyard Shove," while discussing the arts' recovery in a post-pandemic landscape.

Since our last conversation in 2019, following the unexpected loss of his wife, Tony has navigated remarkable transitions - both personal and professional. Now remarried, he brings unique insights into building creative communities and finding new pathways to connect with audiences.

Stay tuned for part two next week, where we'll explore Tony's observations on the current state of music, his marketing strategies for his latest book, thoughts on working with industry professionals, and his decision to narrate his audiobooks. Plus, we'll get a preview of his upcoming platform, TheGreasyHedonist.com.

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Resources

The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music

Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

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