Author Joe Aston on what went wrong for the Qantas brand

Good Weekend Talks

In this week's episode we speak with former Australian Financial Review Rear Window columnist Joe Aston about the national airline and how its reputation has fallen among so many flyers.

Aston, who penned the upcoming book, The Chairman's Lounge: The Inside Story of How Qantas Sold Us Out, speaks with senior Good Weekend writer Jane Cadzow about how he went from working for Qantas and writing a travel column, to being highly critical of the airline and its former CEO Alan Joyce, to why he wanted to capture that trajectory in a book (with a young baby in tow).

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