E-Commerce Marketing That Actually Works in 2025! (with Look Fabulous Forever)

Winning With Shopify

In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing.
Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.
We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now.
Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too!
Connect with Janis here: https://www.linkedin.com/in/janisthomas
Key Takeaways:
0:00 About Janis Thomas
3:06 How E-commerce Has Changed In the Past 2 Years
7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods
11:18 How to Build a Lead Generation Campaign
13:41 Where's AI Working & Not Working for Your Business?
17:09 How Much of Your Business Is Adapting To the Future
25:14 The Challenges In Business Right Now
29:45 How To Talk To Your Customers
37:33 How To Win With Youtube Marketing
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